If your site allows the customers to do more clicks to the website or to experience distinctive pop-up advertisements keeping in mind the end goal to purchase something, then you are liable to lose potential customers.
Customers, particularly the new ones, will like to visit your website again and again if it is easily navigable. If there is no information about the different web pages, you will lose the customer.
One clear case for this situation is not giving data identified with the cost of an item you are showing on your site. If you are not giving proper information to the customer, he will lose interest in your product and will visit another website to get the similar information.
A web designer needs to keep up the website perfect as could be expected under the circumstances. Be cautious with the measure of substance, representation or advertisements that you incorporate into your site. Keep in mind that now and then, it’s great to have some clear space.
Inadequate content on your website will harm the way your web page can be utilized. It is basic to make your content emerge from the foundation of the page. What’s more, if you work on all the above issues, you can redesign your website in a better way to earn more money out of your online business.
Most people don’t buy products because they didn’t have enough information to get into buying decision. They don’t see how the product or service will be much of help for them due to lack of information that’s where clarity comes in. Clarity and not persuasive skills or marketing verbiage is the key to making sales. Marketers and/or website owners concentrated most of their effort on choosing the best copy for their site yet research found that the most effective way to drive customers deeper into your web page is by being clear. So, don’t fear if you don’t have the flawless words when writing your website’s content, instead tell more and you’ll sell more. Captivate your prospects in “conversation” about the thing they’re thinking of buying and preserve the conversation going until they buy.
In answering your customer’s clarity focus these points:
Where Am I?
Your visitors need an orientation on where they are on your website. Most of them may innate confusion upon arriving at your landing page, so you need them to show where they are, where they are going and how they fit on where they are heading.
What Can I do Here?
Remember, clarity here is the key that’s why you need to support the first answer with this second question. As a visitor to your site, after knowing where am I and where am I heading, in the next few seconds I must know what is the purpose of where am I going. What can I do here to your site?
Why Should I Do It?
Now, this is the most challenging question you will answer. The first two questions are easier to answer while in this question; I must know why I should do what you want me to do instead of having a different option available. Therefore, in this area, you must explain in the context as clear as ice your offer because as a prospect this is the part where I will say ‘yes’.
To sum it up, you should aim to provide clear information rather than having a perfect yet full of marketing jargons copywriting. Always remember clarity trumps persuasion.
It’s a natural tendency for humans to copy one another, even without realizing it — we like to be a part of tribes and social communities. So when we notice our social circle is doing one thing, we tend to follow suit. One great way to make an offer more valuable is to show that other people are participating in that offer.
In other words, this bandwagon effect shows trends in consumer behavior. The bandwagon effect goes all the way back to the 19th century where Dan Rice traveled the country while campaigning for President Zachary Taylor. Dan encouraged those to “jump on the bandwagon” and support Presidential Candidate Zachary. Their campaign turned out quite successful as Taylor was elected President! By the 20th century, this was
Proof in Numbers
When possible, an excellent way to indicate how impressive an offer is to mention the number of people who have purchased, downloaded, signed
up, or donated.
Some examples include:
- Webinars:On this page promoting our webinar with Facebook, we’ve stated that more than 40,000 have signed up.
- Blog Subscription: Similarly, on our blog under our “subscribe” module, it indicates over 130,000 people have subscribed. This is proof that it’s a highly trustworthy and favorite blog people should follow.
- Conferences: Events like SXSW and INBOUND are some of the hottest events because tons of people flock to them every year.
Just make sure your claims are not only true but believable. Keep in mind clear content trumps persuasion! Be clear in your message and what you want from someone, as opposed to only using numbers to get someone’s attention and hope they follow.
So how do you use scarcity to obtain new leads? How can scarcity be used to increase leads? If you look at the principle of supply and demand, you’ll notice that when supply is limited, demand goes up. Scarcity has a psychological influence on us, making us want something even more if there isn’t enough to go around. Scarcity is great because it creates a fear of shortage, and thus a sense of urgency.
Limited Time Offers
Limited time offers are among the most popular in the scarcity category. Just think about your average car dealership. Practically every commercial is a limited time deal. “Get 0% financing before it’s gone!”
Limited Quantity Offers
When something is of limited quantity, it suddenly becomes more unique or exclusive. In some studies, limited quantity or supply offers have outperformed limited-time offers. Why? Because it’s hard to tell when an offer of limited quantity will suddenly become unavailable, while a time-based offer has a known end time. Limited quantity offers are great for not only getting people to say “yes” to your offer but to avoid procrastination completely.
Limited Time and Limited Quantity
Groupon is the perfect example of using both tactics. All Groupon deals end within a certain time frame, and they limit the number of people who can buy a Groupon. That’s a powerful combination. The site also packages these scarcity tactics with discounting, which is another great value-add, especially for e-commerce businesses.
How effective is your social lead targeting? Nowadays, buyers are sharing more openly their interest and activities on social media. Thus, it’s vital to take advantage of this medium to capture and refine available information to target the right buyer persona based on their social media activities.
Social media isn’t just about branding anymore in fact; you can get social leads from your social media accounts. You might ask, how can I turn my social media campaigns into a lead generating machine? Easy breezy my friend, let’s start with the basics. Lead generation is not about selling, it’s about bringing people into your sales pipeline, a process of stimulating and capturing interest in a product or service for the purpose of developing sales funnel. Now, think of lead generation as intelligence that gathers your customers:
- Potential products to sell
- Insights on how to make them into paying customers
Americans astonishingly open their social media account 17 times a day, meaning at least once every waking hour, if not more. Thus, needless to say, social media is the perfect spot to fish your target audience and turn them into a sales lead.
Right Social Media Platform = Right Social Leads
In looking for leads, choosing the right social media platform is important. It’s not safe to assume that Facebook is always the best social media to opt for. B2B marketers have generated 44% of leads on Linkedin, 39% on Facebook and 30% on Twitter. The techniques you use to generate social leads depends on the social media you’re using on. Here are some ideas to kick start.
Generating Leads on Facebook
Facebook has 1.13 billion of active users, a great place to reach new audiences. You can generate leads here for free, or you can have Facebook advertising to run. However, for free leads, you can turn your fans into leads through:
- Create contact form on custom tab
- Posting your landing pages or blogs on your wall
- Add call-to-action on your facebook page
Generating Leads on Twitter
On 2013, Twitter released its Lead Generation Twitter Card that will help advertisers find and connect with Twitter users. Twitter Card let people securely share their email address to your business without the need of leaving the Twitter website or having to fill out some forms.
Generating Leads on Linkedin
Linkedin is the top social site to cultivate B2B leads and here are some ways to generate Linkedin leads:
- Optimize your profile for connecting
- Search users who match your buyer’s profile, create a list and make initial contact with them.
- Join groups
Generating Leads on Instagram
This photo sharing social network not only give us practical ways to share photos but to do so in chic. So here are some of the techniques to use Instagram as a lead generation tool.
- Personalize your #hashtags
- Don’t ignore comments
- Use video
In summary, your best prospects are sharing details about themselves, their comforts and problems on social media every day. So start changing the way your business uses social media today.
After Prince William and Kate Middleton got married in April of 2011, no one could stop talking about Kate’s wedding dress.
Within hours after the wedding, vendors began making near-identical copies or similar styles of the Stella McCartney- designed dress. Even vendors such as David’s Bridal now have a “Royal” category so you can dress “just like Kate.”
When something is buzz-worthy, it creates high demand. In situations like this, you can align offers with “what’s hot.” Companies will often leverage newsjacking for this type of technique and it works very well for offers, too. As an example, earlier this year people couldn’t stop talking about Pinterest.
Create new streams in your social media management tools to help you find out what is trending and get on top of it to help amplify your own marketing. The earlier you can get on the bandwagon before it “goes viral” the faster you can rank in searches and the more people you will find attracted to your information.
HubSpot capitalized on this craze by creating the first Pinterest ebook for business owners and marketers, How To Use Pinterest for Business. It quickly became one of HubSpot’s most successful ebooks with more than 125,000 downloads to date. Because it was the first and only ebook available on Pinterest (and we made sure people knew that), and learning how to use Pinterest for marketing was in high demand, it made the offer more unique and thus more irresistible — that’s the power of leveraging both timing and popularity!
By leveraging newsjacking, you can also utilize the bandwagon effect through blogs, webinars, conferences and more to help traffic more qualified leads into the funnel.