Web Developer

Some people think it’s easy to build a website. There are many website developer tools available that allow you to drag and drop pictures, and insert wording.  Keep in mind that these tools use templates that are generic, and not specifically designed to meet your business needs. Web development requires behind the scenes coding that’s done by skilled web developers.  There are plenty of DIY projects that you can tackle yourself; Here are 10 reasons why building your business’s website should not be one of them.

 
Reason #1: Customization
Free website templates and DIY web builders cannot be customized, are very basic, and are not interactive. If you wanted to add an extra feature or additional content, a basic website template or web builder wouldn’t give you this option.  If you think you’re the first person to benefit from a free website builder, think again–there are thousands of other companies that have made the mistake of using the same, boring, generic template.  Now you’re stuck with a site that looks like everyone else’s.  How unique is that?
Reason #2: Efficiency
Web development hard work, and it takes a long time to build a great website.  If you’re not a professional web developer, the hours upon hours you spend trying to create a website could be more efficiently spent generating business and growing your client base.  Why not let someone with experience and knowledge build it, it’ll save you time and money.

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yelpWe’re excited to announce that Sooner Marketing Solutions is a Yelp Ads Certified Partner! We are now able to support and manage Ad campaigns for all of our clients – both large and small! We are so happy to have been given this opportunity as it allows us to better serve our clients. The purpose of this post is to inform you of our recent partnership with Yelp as well as the benefits associated with the coalition. 

What is Yelp and Why is it Important?

Yelp is a transactional platform consumers visit when they are looking to purchase from a local business. It is extremely important because it is emerging as the leading consumer review site for many types of businesses. Fast food, marketing, auto dealer type businesses, or anything else corporate related, Yelp has a strong influence and is highly regarded by a wide demographic of consumers. In fact, it currently receives high priority from the Google Search Engine results, generally, in the top 5 search results according to numerous tests. This means that with a good review, let alone a partnership, any businesses credibility and digital portfolio is instantly improved for the better.

When looking at the United States, the social platform has an estimated 94.3 million unique visitors on both, desktop and mobile and on top of that, is the 20th most-visited internet property for desktop and mobile combined. In addition to that, according to Nielsen, consumers rank Yelp as the #1 review site for finding local businesses and nearly, 79% of consumers purchase within a week after visiting Yelp.

Clearly, for any business, the platform has a huge influence on their potential customer base. Based on that, this makes Yelp a hugely important aspect of digital marketing for any corporation.

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1. Outside perspective

The number one reason to hire a marketing consultant is for the outside perspective. You may have assembled the most talented team of marketers on the planet, but you’ll always be blinded by some level of bias. A consultant, on the other hand, can come in and see things clearly without being affected by the issues that weigh you down.

2. Specialized skill set

Marketing consultants always have a general background and knowledge of how to handle a variety of different needs, but most have a specialized skill set to offer. For example, you’ll find consultants who specialize in PPC campaign optimization or content marketing. When you work with these folks, you can quickly target a specific area without wasting time, money, or resources.

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For strategy and solutions that deliver sooner results, look no further than Sooner Marketing Solutions for honesty, integrity, and loyalty that always delivers. Whether you need a partner in web design and development, social media marketing, search optimization, or any other aspect of digital marketing, such as content creation video marketing, Sooner Marketing has the experience and drive to propel you to success.

We believe in the power of great results and strong relationships, which have made us one of the top Tulsa full-service digital agencies and best developer in all of Tulsa. 

 

 

 

 

 

 

 

 

 

Thanks to the research and analytics from business insight firms Clutch and The Manifest, Sooner Marketing Solutions is very proud to have earned this recognition of our services, products, and relationships. The industry rankings of companies like us comes from The Manifest and Clutch scoring our market presence, previous experience, client satisfaction, customer reviews, and more, so as a business featured among the best and brightest in the industry and city, Sooner Marketing appreciates the validation that our team and work are doing great things for great clients.

We want to highlight some of the collaborations that we’ve recently had, both with the results that our team produces and the feedback on our Clutch profile that our clients have shared.

“They were efficient in the processes and had great communication with us,” noted one client satisfactorily. “They have great follow up to ensure that we stay on top of any changes in the organization that need to be communicated to our target base.”

In terms of local companies that have partnered with Sooner Marketing Solutions, look no further than Lofton MotorSportsWe teamed up recently to produce a marketing video that showcased the honesty, expertise, and affordability of Lofton, and we are happy to affirm that the benefits reaped by Lofton as a result of our marketing strategy and solutions are indicative of what each of our clients experiences during and after collaborating with Sooner. Watch the video here on Sooner Marketing Solutions YouTube Channel.

 

In coming projects, Sooner Marketing is excited to share the fruit of our partnerships with H & G Paving and Cate Chiropractic Center. Check out the latest designs here below:

 

 

If you are interested in hearing more details about our past experience, the specifics of our marketing strategies and services, or want to discuss a potential partnership with us, we welcome you to reach out and connect with us. Thank you to Clutch, The Manifest, and our clients for their support of our results, service, performance, and partnerships. We look forward to sharing more of our knowledge and services soon!

So your thinking about starting a digital marketing agency but your not too sure on where to start. There are so many niches, platforms, courses that for most people, it becomes too overwhelming to even think about starting a business. People want to know what are the barriers of entry towards starting an agency.

Barriers of Entry

There are always challenges and barriers that make it hard for someone to start up right from the get-go. For digital marketing agencies some of these barriers include,

  1. Number of social media platforms
  2. Cost
  3. Time

Let us dive in deeper detail when looking at each of these barriers.

Number of social media platforms

Facebook, Google +, Twitter, Snapchat, Instagram, the list just goes on and on. Each of these social media platforms have tremendous potential but as an agency are you thinking of providing all of these services or are you planning on specializing in one particular platform? The fact of the matter is that, each platform is used for a particular reason and it is important to understand at least on a basic level how to use each of these platforms to satisfy your clients needs.

The primary platforms include Facebook (for interest marketing) as well as google adwords (for keyword research). These two services are a good place to start but even so may take a while to learn. Luckily there are multiple courses on each of these services but again these courses may cost money and more importantly they may take a bit to master.

Cost

Although the cost for starting an agency aren’t necessarily high (so long as if you have a computer and secure Wifi connection) it can get somewhat expensive. Using website builders such as wordpress, hiring a freelancer, or purchasing courses are all variable costs that stack up. For some people they can avoid high costs by finding a mentor or internship opportunity but for the most part, some investment may be required to ensure that as a startup agency, you have all the tools required to excel in your field of work. This once again categorizes cost as yet another barrier to starting an agency.

Time

Lastly, time is yet another barrier to starting an agency. According to business statistics, 80% of small businesses fail within the first year of starting up. Starting a business even if its a digital marketing agency, requires time and investment into learning all the quirks and updates of how different platforms operate. Without putting in the time to learn the business inside out you will not be able to succeed. Therefore, expect to put many hours in studying courses, reading blogs, and watching videos.

At Sooner Marketing Solutions we make sure to do everything to help you become successful and convert viewers into sales. Our agency is well established and capable of providing whatever services you may need. If you’re interested in taking your business to the next level contact us today and let us tell your story.

 

Upwork, Fiverr, Guru, Loom, so many options for business owners looking for freelancers. The question is, however, should businesses trust a self-employed freelancer or a well-established marketing agency when deciding which entity to use for their marketing campaign? The reality is that freelancers are everywhere, thanks to individual websites, getting access to a freelancer takes nothing more than just a few quick clicks and a payment upfront. Rightfully so, there are always two sides to each coin, and with that in mind, it’s time to tackle the pros and cons of hiring a freelancer, v.s hiring an agency.

Pros of Hiring a Freelancer

When it comes down to it, there are two main pros of hiring a freelancer, 

  1. Cheap
  2. Specialized

Essentially, freelancers are meant to be less costly as opposed to a fully functioning agency, and this is mainly because hiring a freelancer means hiring a single person. Comparatively. If you were to hire an agency, you would be hiring a team of individuals working as a cohesive unit. This, of course, means that if you’re on a tight budget freelancer may be far cheaper.

Also, freelancers are typically outsourced workers who are specialized in a particular field. These fields can range from web design all the way to SEO and lead generation. Since these freelancers usually opt for one specialty, they are typically capable of performing that particular craft a lot better than most.

Cons of Hiring a Freelancer

The main disadvantages of a freelancer are as follows,

  1. Reliability
  2. Quality of work
  3. Hiring process

So firstly, reliability is a vast area of concern for freelancers that businesses should consider. Essentially, freelancers being self-employed, are very likely to be inconsistent with their deadline. If a freelancer becomes ill, goes on vacation or has an emergency, because they are the only one working on your project, your goals as a business may end up being delayed or even rendered, null and void.

Furthermore, freelancers also tend to vary quite a bit when it comes to the quality of work. Considering that freelancers are outsourced, the quality of work may differ on a case by case basis. This means that projects can be done either exceptionally well or extremely bad.

Thirdly, the hiring process of a freelancer may take a long time. Because unlike an agency who may have a substantial portfolio, hiring a freelancer may require you to go through a tedious interview process to differentiate between potential employees.

Pros of Hiring an Marketing Agency

The main advantages of hiring an agency include,

  1. Team vs. individual
  2. Security

Hiring an agency means you have a whole team rather than an individual. Marketing Agencies have talented teams to help deliver results for clients. The final project will be a better standard and more polished than if you were to hire a group of freelancers.

In addition to having the support of an entire team, another benefit of hiring a Marketing agency is that, if there is an issue, an agency which has a large group can work together to solve the problem as soon as possible. With that, Finding a good agency also means that your end results will be okay. In fact, you might end up building a long-term work relationship with them which inevitably, will help secure more future projects.

Cons of Hiring a Marketing Agency

The main drawbacks of hiring an agency include,

  1. Cost
  2. Location

Essentially, agencies will cost more than hiring a freelancer (unless of course, you have to employ multiple freelancers to do a project). Despite this, however, the quality of work will most likely be on par with what your paying. In essence, it is a trade-off that ends up working in your favor.

Secondly, location may also be an issue when hiring an agency. If an in-person meeting is required, you may have to go to the agencies headquarters. This may be far or close to you depending on where you live. Once again, however, one can argue that hiring a freelancer is no better since they could be on the other side of the world. Either way, location is still important to consider.

Ultimately, at Sooner Marketing Solutions we make sure to do everything in our power to help you become successful and convert viewers into sales. Our agency is well established and fully capable of providing whatever services you may need. If you’re interested in taking your business to the next level contact us today and let us tell your story.

So you’re a business owner, and you realize that marketing is a fundamental part of your sales funnel. Great! After sitting down to think you end up deciding to hire a salesperson for $30,000 a year plus commission. The thing is, he only works 40 hours a week. Taking that scenario, how does hiring a 24/7 sales and marketing team do for the same price? The answer, a lot better. Fundamentally, modern day business owners neglect the unprecedented importance of having a great website that is fully optimized to convert views into sales. When you are working around the clock, your website is your 24/7 salesman that is helping you make money when your sleeping or out enjoying your life. Unfortunately, however, many business owners underestimate the value of web design and discard its potential entirely. Rightfully so, the possibility of web design is unbounded. As long as if you know what your doing, your website can be one of your greatest assets to your business.

Misconceptions 

As human beings, a big part of our sources of information relies on the testimonies of those around us. With all the information nowadays, it’s essential to be to sort the false from what is right. In regards to website design, modern website builders such as webs, Weebly, and Wix have seemingly advertised the aspect of ease when marketing their services and tools. Majority of these website builders proclaim and often, oversimplify how easy it is to make a website. “Build a website in just 10 minutes!”, “Choose from over a 1000 different templates!”, “Make a stunning website at absolutely no cost!”.

These are just some of the ideas circulating when people hear the words, web design.

Truths

The fact of the matter is, however, just as a business owner would take the time to interview and dissect a resume before hiring a sales associate, the same amount of effort and time should be put towards setting up a good website. The problem with current ads is that it only shows the aesthetic benefit of using a website builder. It doesn’t address the fact that various tricks need to be applied so that people can see the website on the search engine in the first place. SEO wizard, keyword research, inbound marketing are all critical factors that lead to forming a user-friendly and accessible website.

Another misconception for web design is that often, the purpose of making a website is unclear for some business owners. The purpose of a site is not to be a vanilla and watered down summary of your business; instead, it is meant to be a part of your identity. As humans, we gravitate towards people and are inspired by stories and individual/cohesive achievement. We cannot feel sympathy or any connection with something that is lifeless. A robust website gives life to a business and if it is done right, should explain your business’s story. This idea has resonated so much with individuals that countless blogs demonstrate the importance of having a story. This is because although facts tell, stories sell.

Looking at the Facts

Similar to any claim it is vital to have the empirical data to back it up and for web designs correlation with sales conversions the case is no different. Looking at recent statistics, there is no doubt that having a good website is imperative for revenue growth. According to Forbes, the following facts reign true for modern day web design,

  1. 91% of online adults use search engines to find information on the web.
  2. 93% of searchers never go past the first page, instead of using only the first ten search results to form their impression.
  3. 65 percent of people see online search as the most trusted source of information about people and companies. That’s a higher level of trust than any other online or offline source

Consensus

As you can see, SEO has become a pivotal part of web design. Being ranked on the first page of Google versus the second page is like the difference between night and day. This makes it extremely competitive and challenging for small business owners trying to rank to be seen on Google, Yahoo and Bing search engines. When setting up a website you want to hire a trustworthy agency that are specialists in this field. Knowing the inner works of how search engines work as well as coupling this knowledge with a good website design that utilizes inbound marketing to create value for customers, is what will separate you from your competitors.

When hiring an agency you shouldn’t settle for cheap prices. Although firms might be offering to build a website using most likely (a recyclable template) for $500, often times these websites are not optimized to get you the best results. We charge around $4000+ for our web design services but, we will include the design, theme, plugins for SEO and lead tracking, google analytics from the get-go, on page SEO, professional videos, and photographs, as well as any special accommodations requested by our clients!

Verdict

Ultimately, at Sooner Marketing Solutions we don’t just design a website to make it look pretty. Your website needs to be optimized for on-page SEO right from the get-go during the building process. By doing this, your site will be ranked higher than your competitors giving you an edge in the market. We know the tricks and quirks of our trade when building a website. This means that we know exactly which tools to use to research keywords that people will actually search for. Rather than words that are assumed to be high ranking. Building a website is not about making it look pretty and relying on chance that you will get noticed. Creating a site is about taking the steps to ensure that as a business owner, you position yourself to succeed. So if you’re interested in taking your business to the next level contact us today or like our page on Facebook and let us tell your story.

To keep users’ information safe and secure, Facebook is changing the way all partners like Sooner Marketing Solutions access data. We are in full support of these changes because we believe they are critical to maintaining trust between our customers and their customers. Feel free to read some of these changes.

As of April 4th, changes to the Facebook and Instagram APIs have impacted Hootsuite in the following ways:

  • Facebook Group, Event, and Page Search streams will no longer display identifiable user information such as username and profile picture.
  • Facebook Page Search streams will be deprecated. It will no longer be possible to add streams for Pages you do not own.
  • Facebook Events and Groups will be deprecated from the dashboard, including:
    • Events streams for Facebook profiles, groups, and Pages.
    • All Facebook Group streams: Timeline, Scheduled, and Activity.
    • Publishing to Groups.
  • Facebook Pages added or reconnected in Hootsuite after April 4 will no longer support Facebook private messaging functionality. This means that the following will no longer be available:
    • Messages stream for Facebook Pages.
    • Automation and assignments for Facebook private messages.
  • Mentioning Instagram users, Facebook Pages, or Facebook users in posts will no longer be supported.
  • Tagging Facebook branded content will no longer be supported.
  • Liking Instagram posts or comments will no longer be supported.
  • Following or unfollowing Instagram users will no longer be supported.
  • Commenting on Instagram posts will no longer be supported, except Instagram Business profiles who can continue commenting on their own posts.
  • Instagram user search streams will be deprecated.
  • Instagram data will no longer be available in Hootsuite Impact’s Brand Tracker module.
  • Identifiable Instagram user information such as usernames and profile pictures will no longer be displayed in hashtag/location searches, comments in Analytics, and mentions in Hootsuite Insights.
  • Instagram profiles which show user bio, followers, following and recently posted media will no longer be available.

As a strategic partner we will continue to work with Facebook to ensure a great outcome for our customers and will provide updates as we have them.

$378 million of economic activity Google helped provide for Oklahoma businesses, website publishers, and non-profits in 2016.

Braedon Kruse founded Sooner Marketing Solutions in 2012 to assist owners of small and medium-sized businesses with finding success and customers online. “We help frustrated business owners to expand and grow their companies, find better branding, and gain more awareness,” Braedon says. Their customers range from a window-tinting business and automotive repair companies, and consultants. They may need anything from a website upgrade to full digital services. “We want them to see our company as an all-around marketing department to devise creative solutions,” adds Justin Hernandez, Chief Operating Officer.

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Facebook marketing plays an important role in increasing sales of any business. If you want to turn facebook fans into paying customers, you have to share videos, photos and other important information on the social media site. But not just quantity, but quality posts, videos, and pictures.

You can click on News Feed, and you will find the photos and videos to attract the people. But, many people do not know how to convert their Facebook followers into buying customers.

Your main goal should be to move out the fans from the Facebook page to your website and then from your website to a form (or a product to purchase). You should win the trust of your fans and should know how to identify leads.  If you are looking to convert Facebook fans into paying customers, you should follow the following three steps given underneath:

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