To keep users’ information safe and secure, Facebook is changing the way all partners like Sooner Marketing Solutions access data. We are in full support of these changes because we believe they are critical to maintaining trust between our customers and their customers. Feel free to read some of these changes.

As of April 4th, changes to the Facebook and Instagram APIs have impacted Hootsuite in the following ways:

  • Facebook Group, Event, and Page Search streams will no longer display identifiable user information such as username and profile picture.
  • Facebook Page Search streams will be deprecated. It will no longer be possible to add streams for Pages you do not own.
  • Facebook Events and Groups will be deprecated from the dashboard, including:
    • Events streams for Facebook profiles, groups, and Pages.
    • All Facebook Group streams: Timeline, Scheduled, and Activity.
    • Publishing to Groups.
  • Facebook Pages added or reconnected in Hootsuite after April 4 will no longer support Facebook private messaging functionality. This means that the following will no longer be available:
    • Messages stream for Facebook Pages.
    • Automation and assignments for Facebook private messages.
  • Mentioning Instagram users, Facebook Pages, or Facebook users in posts will no longer be supported.
  • Tagging Facebook branded content will no longer be supported.
  • Liking Instagram posts or comments will no longer be supported.
  • Following or unfollowing Instagram users will no longer be supported.
  • Commenting on Instagram posts will no longer be supported, except Instagram Business profiles who can continue commenting on their own posts.
  • Instagram user search streams will be deprecated.
  • Instagram data will no longer be available in Hootsuite Impact’s Brand Tracker module.
  • Identifiable Instagram user information such as usernames and profile pictures will no longer be displayed in hashtag/location searches, comments in Analytics, and mentions in Hootsuite Insights.
  • Instagram profiles which show user bio, followers, following and recently posted media will no longer be available.

As a strategic partner we will continue to work with Facebook to ensure a great outcome for our customers and will provide updates as we have them.

$378 million of economic activity Google helped provide for Oklahoma businesses, website publishers, and non-profits in 2016.

Braedon Kruse founded Sooner Marketing Solutions in 2012 to assist owners of small and medium-sized businesses with finding success and customers online. “We help frustrated business owners to expand and grow their companies, find better branding, and gain more awareness,” Braedon says. Their customers range from a window-tinting business and automotive repair companies, and consultants. They may need anything from a website upgrade to full digital services. “We want them to see our company as an all-around marketing department to devise creative solutions,” adds Justin Hernandez, Chief Operating Officer.

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Facebook marketing plays an important role in increasing sales of any business. If you want to turn facebook fans into paying customers, you have to share videos, photos and other important information on the social media site. But not just quantity, but quality posts, videos, and pictures.

You can click on News Feed, and you will find the photos and videos to attract the people. But, many people do not know how to convert their Facebook followers into buying customers.

Your main goal should be to move out the fans from the Facebook page to your website and then from your website to a form (or a product to purchase). You should win the trust of your fans and should know how to identify leads.  If you are looking to convert Facebook fans into paying customers, you should follow the following three steps given underneath:

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So many businesses and brands use Instagram to promote their services. They use Instagram to create posts that can attract their audience into paying customers. The advertising feature of Instagram has been launched in the past and businesses are using this opportunity to target their audience. People using Instagram click on newsfeed ads than ads on any other social media platform. Thus, posts on Instagram can be more useful to promote the business than any other social media website.

Large and small businesses are using social media advertising for achieving excellent results.  Posts on Instagram help to generate more traffic and revenue to any business website and therefore, people are investing more money in social media advertising. It is easy to use social media website. If you have started a new online business, then this social media website is the best spot to start doing advertising for your new business.  You can create top performing posts on Instagram to promote your business and to attract targeted audience to your business website. A few tips are given here that can help you to create top performing posts on Instagram:

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It’s that time of year again when we start to finish up 2017 and turn our attention to the coming year. The rate of change in digital marketing in 2018 will increase yet again, so to help get you ahead of the curve, here are five digital marketing trends to start thinking about.

Personalised experiences:

The journey towards personalization has been the stuff of dreams for most marketers: who wants to pay to talk to 100 people when there is only 1 person who you want to engage? But the trend has not been growing in just dreams. People’s exposure to advertising has been massive and this has had two impacts: people will only engage with different/sophisticated advertising and people are sick of advertising!
Personalisation could be a simple customised landing page (e.g. sending traffic from a Twitter campaign to a different page to traffic from a Facebook campaign) or it could be a fully personalized website experience, but if this is all new to you, 2018 should be the year you start to investigate.

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The numbers on social media marketing are impressive. More than half of small businesses in the United States are planning to increase their social media marketing budgets in 2017, and the number of businesses using social media marketing has increased, year over year, for more than a decade.

Still, social media marketing remains underrated. Business owners and marketers frequently treat it as a second thought—something for an intern to handle, rather than a strategically deep mode of building your reputation and attracting new traffic. Some have even abandoned the idea altogether, refusing to spend any time or money on a strategy that nets a positive ROI for up to 92 percent of businesses that use it.

So what’s the deal? Why isn’t everyone on board with the strategy?

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Whісh оnе is best fоr уоu?

Wіx, Squarespace, and WоrdPrеѕѕ аrе three most рорulаr wеbѕіtе creating platforms аvаіlаblе. Thіѕ means thаt, іf уоu nееd a mоdеrn wеbѕіtе which уоu can buіld bу уоurѕеlf wіthоut hаvіng аll the соdіng ѕkіllѕ, thеn сhесk out either WIX or Squarespace. Hоwеvеr the quеѕtіоn is, whісh of these particular platforms is preferred based on your needs and expected outcome? In саѕе уоu’rе trуіng to сhооѕе bеtwееn Wix, Squаrеѕрасе, оr WоrdPrеѕѕ, this роѕt wіll bе оf great bеnеfіt to уоu.

 

The Main Difference

In one sentence, both Wix and Squarespace are online, fully featured and self-contained tools, where WordPress is a standalone software package that requires a web server installation before it’s accessible. If you want to use Wix or Squarespace, you need to visit their home platforms, sign-up for a new account, and start building the website right then and there. With WordPress, you need access to a web server and domain first, followed by installation of WordPress to that respective server. Only after that can you pick the website theme and begin the process.
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You’re probably wondering, how to create Facebook Ads, or how to get Leads From Facebook and even why Facebook?
Facebook is considered one of the top most social media platform used for digital marketing and the ability to reach your customers through Facebook Ads is amazing. You can always place your ads on Facebook to advertise your business products. This social networking site gives you an idea about the interest of millions of people who remain active on the internet.

Hopefully, you recognize that under-par designs, lack of call-to-actions, and missing content for the right buying stage of your visitor can make a negative impact on your conversions. There are many web designers who do not pay attention to these aspects of the site which is leading to missed results. You don’t need a “web designer” you need a “website marketer” to analyze the site’s design & flow and optimize it for conversions.

Most people don’t buy products because they didn’t have enough information to get into buying decision. They don’t see how the product or service will be much of help for them due to lack of information that’s where clarity comes in. Clarity and not persuasive skills or marketing verbiage is the key to making sales.