Whісh оnе is best fоr уоu?

Wіx, Squarespace, and WоrdPrеѕѕ аrе three most рорulаr wеbѕіtе creating platforms аvаіlаblе. Thіѕ means thаt, іf уоu nееd a mоdеrn wеbѕіtе which уоu can buіld bу уоurѕеlf wіthоut hаvіng аll the соdіng ѕkіllѕ, thеn сhесk out either WIX or Squarespace. Hоwеvеr the quеѕtіоn is, whісh of these particular platforms is preferred based on your needs and expected outcome? In саѕе уоu’rе trуіng to сhооѕе bеtwееn Wix, Squаrеѕрасе, оr WоrdPrеѕѕ, this роѕt wіll bе оf great bеnеfіt to уоu.

 

The Main Difference

In one sentence, both Wix and Squarespace are online, fully featured and self-contained tools, where WordPress is a standalone software package that requires a web server installation before it’s accessible. If you want to use Wix or Squarespace, you need to visit their home platforms, sign-up for a new account, and start building the website right then and there. With WordPress, you need access to a web server and domain first, followed by installation of WordPress to that respective server. Only after that can you pick the website theme and begin the process.
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Most people don’t buy products because they didn’t have enough information to get into buying decision. They don’t see how the product or service will be much of help for them due to lack of information that’s where clarity comes in. Clarity and not persuasive skills or marketing verbiage is the key to making sales.

After Prince William and Kate Middleton got married in April of 2011, no one could stop talking about Kate’s wedding dress.

Within hours after the wedding, vendors began making near-identical copies or similar styles of the Stella McCartney- designed dress. Even vendors such as David’s Bridal now have a “Royal” category so you can dress “just like Kate.”

When something is buzz-worthy, it creates high demand. In situations like this, you can align offers with “what’s hot.” Companies will often leverage newsjacking for this type of technique and it works very well for offers, too. As an example, earlier this year people couldn’t stop talking about Pinterest.

How to leverage newsjacking to amplify your marketing

Create new streams in your social media management tools to help you find out what is trending and get on top of it to help amplify your own marketing. The earlier you can get on the bandwagon before it “goes viral” the faster you can rank in searches and the more people you will find attracted to your information.
HubSpot capitalized on this craze by creating the first Pinterest ebook for business owners and marketers, How To Use Pinterest for Business. It quickly became one of HubSpot’s most successful ebooks with more than 125,000 downloads to date. Because it was the first and only ebook available on Pinterest (and we made sure people knew that), and learning how to use Pinterest for marketing was in high demand, it made the offer more unique and thus more irresistible — that’s the power of leveraging both timing and popularity!

By leveraging newsjacking, you can also utilize the bandwagon effect through blogs, webinars, conferences and more to help traffic more qualified leads into the funnel.