How effective is your social lead targeting? Nowadays, buyers are sharing more openly their interest and activities on social media. Thus, it’s vital to take advantage of this medium to capture and refine available information to target the right buyer persona based on their social media activities.
Social media isn’t just about branding anymore in fact; you can get social leads from your social media accounts. You might ask, how can I turn my social media campaigns into a lead generating machine? Easy breezy my friend, let’s start with the basics. Lead generation is not about selling; it’s about bringing people into your sales pipeline, a process of stimulating and capturing interest in a product or service for the purpose of developing sales funnel. Now, think of lead generation as intelligence that gathers your customers:
- Potential products to sell
- Insights on how to make them into paying customers
Americans astonishingly open their social media account 17 times a day, meaning at least once every waking hour, if not more. Thus social media is the perfect spot to fish your target audience and turn them into a sales lead.
Right Social Media Platform = Right Social Leads
In looking for leads, choosing the right social media platform is important. It’s not safe to assume that Facebook is always the best social media to opt for. B2B marketers have generated 44% of leads on Linkedin, 39% on Facebook and 30% on Twitter. The techniques you use to generate social leads depends on the social media you’re using on. Here are some ideas to kick start.
Generating Leads on Facebook
Facebook has 1.13 billion of active users, a great place to reach new audiences. You can generate leads here for free, or you can have Facebook advertising to run. However, for free leads, you can turn your fans into leads through:
- Create contact form on custom tab
- Posting your landing pages or blogs on your wall
- Add call-to-action on your facebook page
Generating Leads on Twitter
On 2013, Twitter released its Lead Generation Twitter Card that will help advertisers find and connect with Twitter users. Twitter Card let people securely share their email address to your business without the need of leaving the Twitter website or having to fill out some forms.
Generating Leads on Linkedin
Linkedin is the top social site to cultivate B2B leads and here are some ways to generate Linkedin leads:
- Optimize your profile for connecting
- Search users who match your buyer’s profile, create a list and make initial contact with them.
- Join groups
Generating Leads on Instagram
This photo-sharing social network not only give us practical ways to share photos but to do so in chic. So here are some of the techniques to use Instagram as a lead generation tool.
- Personalize your #hashtags
- Don’t ignore comments
- Use video
In summary, your best prospects are sharing details about themselves, their comforts and problems on social media every day. So start changing the way your business uses social media today.