Business ProfileCongrats! You just got some new followers to like your companies Business Profile on Instagram… Nice! The only problem is you don’t just want new followers; you want to make sales! Your customer sees your product and oh man… there’s no action button for him or her to buy it! For individuals who don’t set up their social media correctly, forgetting to put an action button on your post may be the difference between having a viewer or potential sale.

The purpose of this post is to inform you on how to add Instagram action buttons to your business profile. By doing this, you open many opportunities and make it easier for your customers to purchase your product, book consultation, or request a quotation from your business.

By adding a call to action, you provide your customers and viewers a potential opportunity to interact with you and allow them to take the first step to know more about you and your business.

Therefore, without further adieu, let us run through the steps to help you set up your Instagram action buttons.

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yelpWe’re excited to announce that Sooner Marketing Solutions is a Yelp Ads Certified Partner! We are now able to support and manage Ad campaigns for all of our clients – both large and small! We are so happy to have been given this opportunity as it allows us to better serve our clients. The purpose of this post is to inform you of our recent partnership with Yelp as well as the benefits associated with the coalition. 

What is Yelp and Why is it Important?

Yelp is a transactional platform consumers visit when they are looking to purchase from a local business. It is extremely important because it is emerging as the leading consumer review site for many types of businesses. Fast food, marketing, auto dealer type businesses, or anything else corporate related, Yelp has a strong influence and is highly regarded by a wide demographic of consumers. In fact, it currently receives high priority from the Google Search Engine results, generally, in the top 5 search results according to numerous tests. This means that with a good review, let alone a partnership, any businesses credibility and digital portfolio is instantly improved for the better.

When looking at the United States, the social platform has an estimated 94.3 million unique visitors on both, desktop and mobile and on top of that, is the 20th most-visited internet property for desktop and mobile combined. In addition to that, according to Nielsen, consumers rank Yelp as the #1 review site for finding local businesses and nearly, 79% of consumers purchase within a week after visiting Yelp.

Clearly, for any business, the platform has a huge influence on their potential customer base. Based on that, this makes Yelp a hugely important aspect of digital marketing for any corporation.

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The numbers on social media marketing are impressive. More than half of small businesses in the United States are planning to increase their social media marketing budgets in 2017, and the number of businesses using social media marketing has increased, year over year, for more than a decade.

Still, social media marketing remains underrated. Business owners and marketers frequently treat it as a second thought—something for an intern to handle, rather than a strategically deep mode of building your reputation and attracting new traffic. Some have even abandoned the idea altogether, refusing to spend any time or money on a strategy that nets a positive ROI for up to 92 percent of businesses that use it.

So what’s the deal? Why isn’t everyone on board with the strategy?

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