These days a website without video content is a lot like a banjo picker without fingers. There’s strumming going on, but nobody calls it music. Here are 6 reasons you should consider adding video content to your organization’s site:

1. Video Makes a Website Sticky

Want to improve your website’s bounce rate? Add video. Video is a great way to provide a product demo, a tutorial or simply to increase involvement like this recent Ralph Lauren video. Increase stickiness, improve revenues.

2. Videos Drive Traffic

Search engine now includes video in search results. Do a search for the Samsung Galaxy Wrist Phone and this cool video is likely to come up in your results. Proper SEO can make your videos sing.

3. Videos Help with Upsell

Videos can convey data in less time. Rather than having to actively read stats, the viewer can passively absorb large swathes of data. Take this video on the safety features on the new Volvo S60.

4. Videos can Give Your Content a Voice

According to Susan Weinschenk, a noted Ph.D. and psychology consultant for brands like Disney and Walmart, the simple addition of a human voice converts information into meaningful content. Add to that, a human face and the message instantly becomes more credible. Take this basic video overview for Dallas-based Office Furniture Source.

5. Video Adds Movement

Also, according to Weinschenk, another thing that runs deep in our anthropological DNA is the almost Pavlovian response to movement. Our pulse quickens, we focus more clearly, we zone in, not out. Take a peak at this rockin’, quick-cut video for the Dallas-Fort Worth Fellowship of Christian Athletes. Jesus is the Rock and he rolled my blues away.

6. Video Makes Your Brand Seem Bigger

A well-produced video on your site makes your brand seem more prestigious. Take a moment to watch this video for Tyler Technologies. Does this company feel big and broad-shouldered, or what?

Interested in adding video to your current website? Give us a ring toll-free at 918.609.3248.

We are a Tulsa Advertising Agency specializing in video scripting and development.

I’ve been busy. I’ve slogged through 50 some blogs, watched 20 videos, and visited a myriad of websites. Add to that, 3 thick boring books. One about on-page Search Engine Optimization (SEO), one about the latest algorithmic updates from Google, and lastly a torturous tome on link building and off-page SEO.

I was looking for the answer to this fundamental question: why should anyone care if their website has been optimized for search engines?

Apparently, I had read all the wrong blogs, watched all the wrong videos, and visited all the wrong websites. Oh yes, and 3 very wrong books.

No satisfactory answer. So let me take a stab.

Based on my years of business experience, my vast knowledge of the digital world and a bit of old-fashioned common sense, allow me to explain.

Search Engine Optimization (SEO) is important precisely because every business needs to stay competitive at each and every touch point. And no matter what business you are in, these days, competing on the web is absolutely essential.

So what is SEO anyway? In short, it is the art of achieving ranking on page one of Google search. If you’re not on page one, you will generate little or no visitors, which means no inquiries. And that, good people, means no sales.

To illustrate, just think about how you behave when you use a search engine. Do you ever go beyond page one? Ever? Not likely. Now answer that question using your smartphone. I bet you don’t make it past the halfway point on page one. I didn’t think so.

An effective website must be more than an online brochure. So forget about developing website pages that only talk about how great your business is. Think first about how a prospect would search your services. By the way, if you don’t, Google will punish your naughty page by assigning it a bad quality score. This in turn––you guessed it––relegates you to lower and lower rankings. It’s oh so lonely on Google page two. It’s like having a store located in an alley. Not exactly a place where shoppers tend to shop.

Have I scared you enough? Sorry, but there is more. You must also keep your website “fresh.” Frequently update your site with new, relevant content. If you don’t, the deep darkness of page two awaits you.

Remember: a well-executed SEO strategy consists of on-page SEO, off-page SEO, and social media. Over time, this will get you on page one of a Google search. Regardless, of whether or not you are B2C or B2B, page one of Google search is the place to be.

As more businesses arrive online, the online market place becomes exponentially more competitive. The search engine that basically drives the market place is Google. And they are continually making improvements so the searcher is presented with the most relevant result. This is great for the searcher but it is challenging for your business’s website. Staying on page one requires an ongoing investment. The business that consistently makes the investment in SEO and uses a legitimate agency to execute their SEO strategy, will be rewarded with page one rankings. Those that don’t, well, you guessed it. So choose your SEO partner wisely. As with the gold rush of 1849, there’s gold in those hills but there are plenty of scammers that will take your money and disappear. Achieving a page one ranking in Google search should only be attempted by those qualified to do so. Make sure you check references and review examples of past work. Ask to see the results they have achieved for their clients.

We are a Tulsa Advertising Agency with expertise in Inbound Marketing and SEO.

What if your company website actually became a revenue-producing website?

If you would have described today’s online world to someone ten years ago, I’m not sure they would’ve believed you.

The ease of access to quality online content is astonishing. Google’s objective along with other search engines, is to provide the most accurate and relevant content based on the user search.

At the click of a button, consumers are empowered by lightning access to meaningful content.

So the potential of developing a revenue-producing website is more than realistic – as long as you understand the ground rules. Doing so requires much more than buying an online template. It depends on how astute your marketing or digital partner is in understanding the dynamics of online marketing. Specifically, I’m referring to understanding online user habits. Knowing how and when to introduce content to them, how to properly set up navigation and designing the pages for ease of flow and use. It also is based on understanding the category’s revenue-producing keywords and then applying proper keyword inclusion to the website – known in the industry as search engine optimization (SEO).

Online marketing also relates to what is called off-page SEO. This effort requires a website be promoted within related third-party sites which then provides credibility and traffic to your site.

Here is a list of solid practices to begin making your website a revenue-producing website:

  • • Understanding your prospect
  • • Quality branding and messaging
  • • Ease of navigation
  • • Proper site building techniques
  • • Speed of website loads
  • • Relevant keyword inclusion
  • • Strong call-to-actions
  • • Effective off-site link building
  • • Responsive design (mobile, tablet, desktop)

Of course, this is just a short list. But again, it goes back to the ability of your marketing partner and following proper standards.

The better one aligns to the standards set by Google, the better the opportunity of having their website visited by qualified prospects. Doing so will then help you retain online users within your website longer – increasing the opportunity to generate revenue from them. It’s a methodology and process that requires due diligence but can reward greatly if done well.