Have you ever made an investment that yields a return of at least 50%? Few such investments exist, with one notable exception: SEO. The ROI of SEO for small businesses is incalculable. Many businesses, especially small businesses, make the critical mistake of neglecting to their own detriment. The fact of the matter is that if your business is not utilizing it, your competitors certainly are. It’s tempting to ignore it because you have so many responsibilities as a business owner, ranging from accounting to sales and HR, just to name a few. Calculating the ROI of SEO in increased revenues is not easy nor transparent, but is certainly doable. SEO is indisputably the most powerful organic tool that small enterprises have at their disposal in leveling the playing field with your larger competitors.
Why is SEO important to your website? It is ubiquitous, yet poorly understood by many businesses. Organic search plays a massive role in determining whether your website is a success or not. While designing a beautiful website is important, it will be for naught if it is not built with SEO in mind. Many businesses make mistakes when it comes to keyword research, poor onsite optimization, or the loading time takes too long. It can be tedious and time-consuming to implement an SEO regime, yet the awards far outweigh the benefits. A successful website can’t ignore it for the simple fact that it will increase sales for your online business through brand awareness and legitimacy with your customers.