I’ve been busy. I’ve slogged through 50 some blogs, watched 20 videos, and visited a myriad of websites. Add to that, 3 thick boring books. One about on-page Search Engine Optimization (SEO), one about the latest algorithmic updates from Google, and lastly a torturous tome on link building and off-page SEO.

I was looking for the answer to this fundamental question: why should anyone care if their website has been optimized for search engines?

Apparently, I had read all the wrong blogs, watched all the wrong videos, and visited all the wrong websites. Oh yes, and 3 very wrong books.

No satisfactory answer. So let me take a stab.

Based on my years of business experience, my vast knowledge of the digital world and a bit of old-fashioned common sense, allow me to explain.

Search Engine Optimization (SEO) is important precisely because every business needs to stay competitive at each and every touch point. And no matter what business you are in, these days, competing on the web is absolutely essential.

So what is SEO anyway? In short, it is the art of achieving ranking on page one of Google search. If you’re not on page one, you will generate little or no visitors, which means no inquiries. And that, good people, means no sales.

To illustrate, just think about how you behave when you use a search engine. Do you ever go beyond page one? Ever? Not likely. Now answer that question using your smartphone. I bet you don’t make it past the halfway point on page one. I didn’t think so.

An effective website must be more than an online brochure. So forget about developing website pages that only talk about how great your business is. Think first about how a prospect would search your services. By the way, if you don’t, Google will punish your naughty page by assigning it a bad quality score. This in turn––you guessed it––relegates you to lower and lower rankings. It’s oh so lonely on Google page two. It’s like having a store located in an alley. Not exactly a place where shoppers tend to shop.

Have I scared you enough? Sorry, but there is more. You must also keep your website “fresh.” Frequently update your site with new, relevant content. If you don’t, the deep darkness of page two awaits you.

Remember: a well-executed SEO strategy consists of on-page SEO, off-page SEO, and social media. Over time, this will get you on page one of a Google search. Regardless, of whether or not you are B2C or B2B, page one of Google search is the place to be.

As more businesses arrive online, the online market place becomes exponentially more competitive. The search engine that basically drives the market place is Google. And they are continually making improvements so the searcher is presented with the most relevant result. This is great for the searcher but it is challenging for your business’s website. Staying on page one requires an ongoing investment. The business that consistently makes the investment in SEO and uses a legitimate agency to execute their SEO strategy, will be rewarded with page one rankings. Those that don’t, well, you guessed it. So choose your SEO partner wisely. As with the gold rush of 1849, there’s gold in those hills but there are plenty of scammers that will take your money and disappear. Achieving a page one ranking in Google search should only be attempted by those qualified to do so. Make sure you check references and review examples of past work. Ask to see the results they have achieved for their clients.

We are a Tulsa Advertising Agency with expertise in Inbound Marketing and SEO.

What if your company website actually became a revenue-producing website?

If you would have described today’s online world to someone ten years ago, I’m not sure they would’ve believed you.

The ease of access to quality online content is astonishing. Google’s objective along with other search engines, is to provide the most accurate and relevant content based on the user search.

At the click of a button, consumers are empowered by lightning access to meaningful content.

So the potential of developing a revenue-producing website is more than realistic – as long as you understand the ground rules. Doing so requires much more than buying an online template. It depends on how astute your marketing or digital partner is in understanding the dynamics of online marketing. Specifically, I’m referring to understanding online user habits. Knowing how and when to introduce content to them, how to properly set up navigation and designing the pages for ease of flow and use. It also is based on understanding the category’s revenue-producing keywords and then applying proper keyword inclusion to the website – known in the industry as search engine optimization (SEO).

Online marketing also relates to what is called off-page SEO. This effort requires a website be promoted within related third-party sites which then provides credibility and traffic to your site.

Here is a list of solid practices to begin making your website a revenue-producing website:

  • • Understanding your prospect
  • • Quality branding and messaging
  • • Ease of navigation
  • • Proper site building techniques
  • • Speed of website loads
  • • Relevant keyword inclusion
  • • Strong call-to-actions
  • • Effective off-site link building
  • • Responsive design (mobile, tablet, desktop)

Of course, this is just a short list. But again, it goes back to the ability of your marketing partner and following proper standards.

The better one aligns to the standards set by Google, the better the opportunity of having their website visited by qualified prospects. Doing so will then help you retain online users within your website longer – increasing the opportunity to generate revenue from them. It’s a methodology and process that requires due diligence but can reward greatly if done well.

Have you ever made an investment that yields a return of at least 50%? Few such investments exist, with one notable exception: SEO.  The ROI of SEO for small businesses is incalculable. Many businesses, especially small businesses, make the critical mistake of neglecting to their own detriment. The fact of the matter is that if your business is not utilizing it, your competitors certainly are. It’s tempting to ignore it because you have so many responsibilities as a business owner, ranging from accounting to sales and HR, just to name a few. Calculating the ROI of SEO in increased revenues is not easy nor transparent, but is certainly doable. SEO is indisputably the most powerful organic tool that small enterprises have at their disposal in leveling the playing field with your larger competitors.

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Why is SEO important to your website? It is ubiquitous, yet poorly understood by many businesses. Organic search plays a massive role in determining whether your website is a success or not. While designing a beautiful website is important, it will be for naught if it is not built with SEO in mind. Many businesses make mistakes when it comes to keyword research, poor onsite optimization, or the loading time takes too long. It can be tedious and time-consuming to implement an SEO regime, yet the awards far outweigh the benefits. A successful website can’t ignore it for the simple fact that it will increase sales for your online business through brand awareness and legitimacy with your customers.

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In an increasingly saturated online marketplace, it is getting harder and harder for companies to stand out from the competition. The question is: How do you get your brand to stand out in a world where the average consumer is bombarded with 5,000 advertisements per day? The answer is through content curation and creation. Many companies fail at this because they do not have a consistent content strategy that attracts consumers to your brand. Any sustainable content strategy relies on keyword research, original content and making your readers feel something are all key to content tips for any businesses’ website. These website content tips will help any business.

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In this day and age, when competition is tough, businesses have to do everything to stand out and enjoy an edge over their competitors. And, you will be surprised how something like SEO has so many facets to it. Local SEO for small business has taken a new meaning ever since Google updated its local algorithm in 2015. The Pigeon update actually brought about a shift – one from completely local to organic factors.

A survey conducted a few months after Google changed its algorithm shows the importance of local SEO for small business. In fact, the results of that survey are valid even today.

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Here’s a sad scenario.

A prospective client is referred to you by a friend, family member or client.

Before they contact you, this person does what everyone else does — they visit your website to learn more about who you are and what you do.

But then, silence. They don’t call for an appointment. They don’t email you. Nothing.

Apparently, your warm lead just turned cold. What happened?

Easy … your website scared them away.

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When it comes to marketing every firm has a budget. Essentially, for any business owner the bottom line is the same; spend less money but receive equally impactful results.

When it comes to developing a marketing budget that brings strong results, business owners should expect to spend a good percentage of their revenue as a primary source of investment for their campaigns. In fact, based on statistics, it is estimated that for a business seeking to grow at a steady and healthy rate of 20% that business would have to roughly spend 8%-14% of its total annual revenue. Knowing this can be a huge benefit in regards to estimating how much to plan for a yearly marketing budget for an established or start up firm.

The following article will focus on how to constitute and develop a marketing budget that pays dividends to a company’s marketing goals.

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If you have been a part of, or are an owner of a business that utilizes online marketing, chances are you have heard of tools such as Search Engine Optimization (SEO). Rightfully so, for many local business, online marketing may seem like a very daunting experience because of the scale in which digital marketing can attract. The reality is however, maybe you just want to cater to the people in your local community, or the people passing through. If you don’t sell something that can be shipped or mass-produced, there may not seem like much of a need to deal with SEO, right? Wrong.

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