Upwork, Fiverr, Guru, Loom, so many options for business owners looking for freelancers. The question is, however, should businesses trust a self-employed freelancer or a well-established marketing agency when deciding which entity to use for their marketing campaign? The reality is that freelancers are everywhere, thanks to individual websites, getting access to a freelancer takes nothing more than just a few quick clicks and a payment upfront. Rightfully so, there are always two sides to each coin, and with that in mind, it’s time to tackle the pros and cons of hiring a freelancer, v.s hiring an agency.

Pros of Hiring a Freelancer

When it comes down to it, there are two main pros of hiring a freelancer, 

  1. Cheap
  2. Specialized

Essentially, freelancers are meant to be less costly as opposed to a fully functioning agency, and this is mainly because hiring a freelancer means hiring a single person. Comparatively. If you were to hire an agency, you would be hiring a team of individuals working as a cohesive unit. This, of course, means that if you’re on a tight budget freelancer may be far cheaper.

Also, freelancers are typically outsourced workers who are specialized in a particular field. These fields can range from web design all the way to SEO and lead generation. Since these freelancers usually opt for one specialty, they are typically capable of performing that particular craft a lot better than most.

Cons of Hiring a Freelancer

The main disadvantages of a freelancer are as follows,

  1. Reliability
  2. Quality of work
  3. Hiring process

So firstly, reliability is a vast area of concern for freelancers that businesses should consider. Essentially, freelancers being self-employed, are very likely to be inconsistent with their deadline. If a freelancer becomes ill, goes on vacation or has an emergency, because they are the only one working on your project, your goals as a business may end up being delayed or even rendered, null and void.

Furthermore, freelancers also tend to vary quite a bit when it comes to the quality of work. Considering that freelancers are outsourced, the quality of work may differ on a case by case basis. This means that projects can be done either exceptionally well or extremely bad.

Thirdly, the hiring process of a freelancer may take a long time. Because unlike an agency who may have a substantial portfolio, hiring a freelancer may require you to go through a tedious interview process to differentiate between potential employees.

Pros of Hiring an Marketing Agency

The main advantages of hiring an agency include,

  1. Team vs. individual
  2. Security

Hiring an agency means you have a whole team rather than an individual. Marketing Agencies have talented teams to help deliver results for clients. The final project will be a better standard and more polished than if you were to hire a group of freelancers.

In addition to having the support of an entire team, another benefit of hiring a Marketing agency is that, if there is an issue, an agency which has a large group can work together to solve the problem as soon as possible. With that, Finding a good agency also means that your end results will be okay. In fact, you might end up building a long-term work relationship with them which inevitably, will help secure more future projects.

Cons of Hiring a Marketing Agency

The main drawbacks of hiring an agency include,

  1. Cost
  2. Location

Essentially, agencies will cost more than hiring a freelancer (unless of course, you have to employ multiple freelancers to do a project). Despite this, however, the quality of work will most likely be on par with what your paying. In essence, it is a trade-off that ends up working in your favor.

Secondly, location may also be an issue when hiring an agency. If an in-person meeting is required, you may have to go to the agencies headquarters. This may be far or close to you depending on where you live. Once again, however, one can argue that hiring a freelancer is no better since they could be on the other side of the world. Either way, location is still important to consider.

Ultimately, at Sooner Marketing Solutions we make sure to do everything in our power to help you become successful and convert viewers into sales. Our agency is well established and fully capable of providing whatever services you may need. If you’re interested in taking your business to the next level contact us today and let us tell your story.

So you’re a business owner, and you realize that marketing is a fundamental part of your sales funnel. Great! After sitting down to think you end up deciding to hire a salesperson for $30,000 a year plus commission. The thing is, he only works 40 hours a week. Taking that scenario, how does hiring a 24/7 sales and marketing team do for the same price? The answer, a lot better. Fundamentally, modern day business owners neglect the unprecedented importance of having a great website that is fully optimized to convert views into sales. When you are working around the clock, your website is your 24/7 salesman that is helping you make money when your sleeping or out enjoying your life. Unfortunately, however, many business owners underestimate the value of web design and discard its potential entirely. Rightfully so, the possibility of web design is unbounded. As long as if you know what your doing, your website can be one of your greatest assets to your business.

Misconceptions 

As human beings, a big part of our sources of information relies on the testimonies of those around us. With all the information nowadays, it’s essential to be to sort the false from what is right. In regards to website design, modern website builders such as webs, Weebly, and Wix have seemingly advertised the aspect of ease when marketing their services and tools. Majority of these website builders proclaim and often, oversimplify how easy it is to make a website. “Build a website in just 10 minutes!”, “Choose from over a 1000 different templates!”, “Make a stunning website at absolutely no cost!”.

These are just some of the ideas circulating when people hear the words, web design.

Truths

The fact of the matter is, however, just as a business owner would take the time to interview and dissect a resume before hiring a sales associate, the same amount of effort and time should be put towards setting up a good website. The problem with current ads is that it only shows the aesthetic benefit of using a website builder. It doesn’t address the fact that various tricks need to be applied so that people can see the website on the search engine in the first place. SEO wizard, keyword research, inbound marketing are all critical factors that lead to forming a user-friendly and accessible website.

Another misconception for web design is that often, the purpose of making a website is unclear for some business owners. The purpose of a site is not to be a vanilla and watered down summary of your business; instead, it is meant to be a part of your identity. As humans, we gravitate towards people and are inspired by stories and individual/cohesive achievement. We cannot feel sympathy or any connection with something that is lifeless. A robust website gives life to a business and if it is done right, should explain your business’s story. This idea has resonated so much with individuals that countless blogs demonstrate the importance of having a story. This is because although facts tell, stories sell.

Looking at the Facts

Similar to any claim it is vital to have the empirical data to back it up and for web designs correlation with sales conversions the case is no different. Looking at recent statistics, there is no doubt that having a good website is imperative for revenue growth. According to Forbes, the following facts reign true for modern day web design,

  1. 91% of online adults use search engines to find information on the web.
  2. 93% of searchers never go past the first page, instead of using only the first ten search results to form their impression.
  3. 65 percent of people see online search as the most trusted source of information about people and companies. That’s a higher level of trust than any other online or offline source

Consensus

As you can see, SEO has become a pivotal part of web design. Being ranked on the first page of Google versus the second page is like the difference between night and day. This makes it extremely competitive and challenging for small business owners trying to rank to be seen on Google, Yahoo and Bing search engines. When setting up a website you want to hire a trustworthy agency that are specialists in this field. Knowing the inner works of how search engines work as well as coupling this knowledge with a good website design that utilizes inbound marketing to create value for customers, is what will separate you from your competitors.

When hiring an agency you shouldn’t settle for cheap prices. Although firms might be offering to build a website using most likely (a recyclable template) for $500, often times these websites are not optimized to get you the best results. We charge around $4000+ for our web design services but, we will include the design, theme, plugins for SEO and lead tracking, google analytics from the get-go, on page SEO, professional videos, and photographs, as well as any special accommodations requested by our clients!

Verdict

Ultimately, at Sooner Marketing Solutions we don’t just design a website to make it look pretty. Your website needs to be optimized for on-page SEO right from the get-go during the building process. By doing this, your site will be ranked higher than your competitors giving you an edge in the market. We know the tricks and quirks of our trade when building a website. This means that we know exactly which tools to use to research keywords that people will actually search for. Rather than words that are assumed to be high ranking. Building a website is not about making it look pretty and relying on chance that you will get noticed. Creating a site is about taking the steps to ensure that as a business owner, you position yourself to succeed. So if you’re interested in taking your business to the next level contact us today or like our page on Facebook and let us tell your story.

To keep users’ information safe and secure, Facebook is changing the way all partners like Sooner Marketing Solutions access data. We are in full support of these changes because we believe they are critical to maintaining trust between our customers and their customers. Feel free to read some of these changes.

As of April 4th, changes to the Facebook and Instagram APIs have impacted Hootsuite in the following ways:

  • Facebook Group, Event, and Page Search streams will no longer display identifiable user information such as username and profile picture.
  • Facebook Page Search streams will be deprecated. It will no longer be possible to add streams for Pages you do not own.
  • Facebook Events and Groups will be deprecated from the dashboard, including:
    • Events streams for Facebook profiles, groups, and Pages.
    • All Facebook Group streams: Timeline, Scheduled, and Activity.
    • Publishing to Groups.
  • Facebook Pages added or reconnected in Hootsuite after April 4 will no longer support Facebook private messaging functionality. This means that the following will no longer be available:
    • Messages stream for Facebook Pages.
    • Automation and assignments for Facebook private messages.
  • Mentioning Instagram users, Facebook Pages, or Facebook users in posts will no longer be supported.
  • Tagging Facebook branded content will no longer be supported.
  • Liking Instagram posts or comments will no longer be supported.
  • Following or unfollowing Instagram users will no longer be supported.
  • Commenting on Instagram posts will no longer be supported, except Instagram Business profiles who can continue commenting on their own posts.
  • Instagram user search streams will be deprecated.
  • Instagram data will no longer be available in Hootsuite Impact’s Brand Tracker module.
  • Identifiable Instagram user information such as usernames and profile pictures will no longer be displayed in hashtag/location searches, comments in Analytics, and mentions in Hootsuite Insights.
  • Instagram profiles which show user bio, followers, following and recently posted media will no longer be available.

As a strategic partner we will continue to work with Facebook to ensure a great outcome for our customers and will provide updates as we have them.

$378 million of economic activity Google helped provide for Oklahoma businesses, website publishers, and non-profits in 2016.

Braedon Kruse founded Sooner Marketing Solutions in 2012 to assist owners of small and medium-sized businesses with finding success and customers online. “We help frustrated business owners to expand and grow their companies, find better branding, and gain more awareness,” Braedon says. Their customers range from a window-tinting business and automotive repair companies, and consultants. They may need anything from a website upgrade to full digital services. “We want them to see our company as an all-around marketing department to devise creative solutions,” adds Justin Hernandez, Chief Operating Officer.

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Facebook marketing plays an important role in increasing sales of any business. If you want to turn facebook fans into paying customers, you have to share videos, photos and other important information on the social media site. But not just quantity, but quality posts, videos, and pictures.

You can click on News Feed, and you will find the photos and videos to attract the people. But, many people do not know how to convert their Facebook followers into buying customers.

Your main goal should be to move out the fans from the Facebook page to your website and then from your website to a form (or a product to purchase). You should win the trust of your fans and should know how to identify leads.  If you are looking to convert Facebook fans into paying customers, you should follow the following three steps given underneath:

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So many businesses and brands use Instagram to promote their services. They use Instagram to create posts that can attract their audience into paying customers. The advertising feature of Instagram has been launched in the past and businesses are using this opportunity to target their audience. People using Instagram click on newsfeed ads than ads on any other social media platform. Thus, posts on Instagram can be more useful to promote the business than any other social media website.

Large and small businesses are using social media advertising for achieving excellent results.  Posts on Instagram help to generate more traffic and revenue to any business website and therefore, people are investing more money in social media advertising. It is easy to use social media website. If you have started a new online business, then this social media website is the best spot to start doing advertising for your new business.  You can create top performing posts on Instagram to promote your business and to attract targeted audience to your business website. A few tips are given here that can help you to create top performing posts on Instagram:

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It’s that time of year again when we start to finish up 2017 and turn our attention to the coming year. The rate of change in digital marketing in 2018 will increase yet again, so to help get you ahead of the curve, here are five digital marketing trends to start thinking about.

Personalised experiences:

The journey towards personalization has been the stuff of dreams for most marketers: who wants to pay to talk to 100 people when there is only 1 person who you want to engage? But the trend has not been growing in just dreams. People’s exposure to advertising has been massive and this has had two impacts: people will only engage with different/sophisticated advertising and people are sick of advertising!
Personalisation could be a simple customised landing page (e.g. sending traffic from a Twitter campaign to a different page to traffic from a Facebook campaign) or it could be a fully personalized website experience, but if this is all new to you, 2018 should be the year you start to investigate.

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The numbers on social media marketing are impressive. More than half of small businesses in the United States are planning to increase their social media marketing budgets in 2017, and the number of businesses using social media marketing has increased, year over year, for more than a decade.

Still, social media marketing remains underrated. Business owners and marketers frequently treat it as a second thought—something for an intern to handle, rather than a strategically deep mode of building your reputation and attracting new traffic. Some have even abandoned the idea altogether, refusing to spend any time or money on a strategy that nets a positive ROI for up to 92 percent of businesses that use it.

So what’s the deal? Why isn’t everyone on board with the strategy?

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Whісh оnе is best fоr уоu?

Wіx, Squarespace, and WоrdPrеѕѕ аrе three most рорulаr wеbѕіtе creating platforms аvаіlаblе. Thіѕ means thаt, іf уоu nееd a mоdеrn wеbѕіtе which уоu can buіld bу уоurѕеlf wіthоut hаvіng аll the соdіng ѕkіllѕ, thеn сhесk out either WIX or Squarespace. Hоwеvеr the quеѕtіоn is, whісh of these particular platforms is preferred based on your needs and expected outcome? In саѕе уоu’rе trуіng to сhооѕе bеtwееn Wix, Squаrеѕрасе, оr WоrdPrеѕѕ, this роѕt wіll bе оf great bеnеfіt to уоu.

 

The Main Difference

In one sentence, both Wix and Squarespace are online, fully featured and self-contained tools, where WordPress is a standalone software package that requires a web server installation before it’s accessible. If you want to use Wix or Squarespace, you need to visit their home platforms, sign-up for a new account, and start building the website right then and there. With WordPress, you need access to a web server and domain first, followed by installation of WordPress to that respective server. Only after that can you pick the website theme and begin the process.
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You’re probably wondering, how to create Facebook Ads, or how to get Leads From Facebook and even why Facebook?
Facebook is considered one of the top most social media platform used for digital marketing and the ability to reach your customers through Facebook Ads is amazing. You can always place your ads on Facebook to advertise your business products. This social networking site gives you an idea about the interest of millions of people who remain active on the internet.