I’ve been busy. I’ve slogged through 50 some blogs, watched 20 videos, and visited a myriad of websites. Add to that, 3 thick boring books. One about on-page Search Engine Optimization (SEO), one about the latest algorithmic updates from Google, and lastly a torturous tome on link building and off-page SEO.

I was looking for the answer to this fundamental question: why should anyone care if their website has been optimized for search engines?

Apparently, I had read all the wrong blogs, watched all the wrong videos, and visited all the wrong websites. Oh yes, and 3 very wrong books.

No satisfactory answer. So let me take a stab.

Based on my years of business experience, my vast knowledge of the digital world and a bit of old-fashioned common sense, allow me to explain.

Search Engine Optimization (SEO) is important precisely because every business needs to stay competitive at each and every touch point. And no matter what business you are in, these days, competing on the web is absolutely essential.

So what is SEO anyway? In short, it is the art of achieving ranking on page one of Google search. If you’re not on page one, you will generate little or no visitors, which means no inquiries. And that, good people, means no sales.

To illustrate, just think about how you behave when you use a search engine. Do you ever go beyond page one? Ever? Not likely. Now answer that question using your smartphone. I bet you don’t make it past the halfway point on page one. I didn’t think so.

An effective website must be more than an online brochure. So forget about developing website pages that only talk about how great your business is. Think first about how a prospect would search your services. By the way, if you don’t, Google will punish your naughty page by assigning it a bad quality score. This in turn––you guessed it––relegates you to lower and lower rankings. It’s oh so lonely on Google page two. It’s like having a store located in an alley. Not exactly a place where shoppers tend to shop.

Have I scared you enough? Sorry, but there is more. You must also keep your website “fresh.” Frequently update your site with new, relevant content. If you don’t, the deep darkness of page two awaits you.

Remember: a well-executed SEO strategy consists of on-page SEO, off-page SEO, and social media. Over time, this will get you on page one of a Google search. Regardless, of whether or not you are B2C or B2B, page one of Google search is the place to be.

As more businesses arrive online, the online market place becomes exponentially more competitive. The search engine that basically drives the market place is Google. And they are continually making improvements so the searcher is presented with the most relevant result. This is great for the searcher but it is challenging for your business’s website. Staying on page one requires an ongoing investment. The business that consistently makes the investment in SEO and uses a legitimate agency to execute their SEO strategy, will be rewarded with page one rankings. Those that don’t, well, you guessed it. So choose your SEO partner wisely. As with the gold rush of 1849, there’s gold in those hills but there are plenty of scammers that will take your money and disappear. Achieving a page one ranking in Google search should only be attempted by those qualified to do so. Make sure you check references and review examples of past work. Ask to see the results they have achieved for their clients.

We are a Tulsa Advertising Agency with expertise in Inbound Marketing and SEO.

What if your company website actually became a revenue-producing website?

If you would have described today’s online world to someone ten years ago, I’m not sure they would’ve believed you.

The ease of access to quality online content is astonishing. Google’s objective along with other search engines, is to provide the most accurate and relevant content based on the user search.

At the click of a button, consumers are empowered by lightning access to meaningful content.

So the potential of developing a revenue-producing website is more than realistic – as long as you understand the ground rules. Doing so requires much more than buying an online template. It depends on how astute your marketing or digital partner is in understanding the dynamics of online marketing. Specifically, I’m referring to understanding online user habits. Knowing how and when to introduce content to them, how to properly set up navigation and designing the pages for ease of flow and use. It also is based on understanding the category’s revenue-producing keywords and then applying proper keyword inclusion to the website – known in the industry as search engine optimization (SEO).

Online marketing also relates to what is called off-page SEO. This effort requires a website be promoted within related third-party sites which then provides credibility and traffic to your site.

Here is a list of solid practices to begin making your website a revenue-producing website:

  • • Understanding your prospect
  • • Quality branding and messaging
  • • Ease of navigation
  • • Proper site building techniques
  • • Speed of website loads
  • • Relevant keyword inclusion
  • • Strong call-to-actions
  • • Effective off-site link building
  • • Responsive design (mobile, tablet, desktop)

Of course, this is just a short list. But again, it goes back to the ability of your marketing partner and following proper standards.

The better one aligns to the standards set by Google, the better the opportunity of having their website visited by qualified prospects. Doing so will then help you retain online users within your website longer – increasing the opportunity to generate revenue from them. It’s a methodology and process that requires due diligence but can reward greatly if done well.

Here’s a sad scenario.

A prospective client is referred to you by a friend, family member or client.

Before they contact you, this person does what everyone else does — they visit your website to learn more about who you are and what you do.

But then, silence. They don’t call for an appointment. They don’t email you. Nothing.

Apparently, your warm lead just turned cold. What happened?

Easy … your website scared them away.

Read More

When it comes to getting your page verified on Facebook, it’s actually a lot easier than you may think! Throughout this blog, we will do our best to break down the process in simple steps that can be replicated and followed. The contents of this post will allow you to realize that the steps will vary between verifying a personal Facebook page as opposed to a business page. In addition to this, it is essential to understand the reasoning behind verifying a page and this post will also address this aspect of verification.

What is the Difference between the Blue and Grey badge?

Although both badges mean that you are verified in some way the different colors do have a purpose. A blue badge on the page or profile essentially means that, Facebook has confirmed that this public figure, media company or brand is genuine.  A grey badge on the page ultimately means that Facebook has confirmed that the page belongs to a genuine organization or business house. Badges can also be simply categorized as follows,

Blue badges: For Celebrities and public figures.

Grey badges: For local businesses and corporations.

Read More

Business ProfileCongrats! You just got some new followers to like your companies Business Profile on Instagram… Nice! The only problem is you don’t just want new followers; you want to make sales! Your customer sees your product and oh man… there’s no action button for him or her to buy it! For individuals who don’t set up their social media correctly, forgetting to put an action button on your post may be the difference between having a viewer or potential sale.

The purpose of this post is to inform you on how to add Instagram action buttons to your business profile. By doing this, you open many opportunities and make it easier for your customers to purchase your product, book consultation, or request a quotation from your business.

By adding a call to action, you provide your customers and viewers a potential opportunity to interact with you and allow them to take the first step to know more about you and your business.

Therefore, without further adieu, let us run through the steps to help you set up your Instagram action buttons.

Read More


yelpWe’re excited to announce that Sooner Marketing Solutions is a Yelp Ads Certified Partner! We are now able to support and manage Ad campaigns for all of our clients – both large and small! We are so happy to have been given this opportunity as it allows us to better serve our clients. The purpose of this post is to inform you of our recent partnership with Yelp as well as the benefits associated with the coalition. 

What is Yelp and Why is it Important?

Yelp is a transactional platform consumers visit when they are looking to purchase from a local business. It is extremely important because it is emerging as the leading consumer review site for many types of businesses. Fast food, marketing, auto dealer type businesses, or anything else corporate related, Yelp has a strong influence and is highly regarded by a wide demographic of consumers. In fact, it currently receives high priority from the Google Search Engine results, generally, in the top 5 search results according to numerous tests. This means that with a good review, let alone a partnership, any businesses credibility and digital portfolio is instantly improved for the better.

When looking at the United States, the social platform has an estimated 94.3 million unique visitors on both, desktop and mobile and on top of that, is the 20th most-visited internet property for desktop and mobile combined. In addition to that, according to Nielsen, consumers rank Yelp as the #1 review site for finding local businesses and nearly, 79% of consumers purchase within a week after visiting Yelp.

Clearly, for any business, the platform has a huge influence on their potential customer base. Based on that, this makes Yelp a hugely important aspect of digital marketing for any corporation.

Read More