Here’s a sad scenario.

A prospective client is referred to you by a friend, family member or client.

Before they contact you, this person does what everyone else does — they visit your website to learn more about who you are and what you do.

But then, silence. They don’t call for an appointment. They don’t email you. Nothing.

Apparently, your warm lead just turned cold. What happened?

Easy … your website scared them away.

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So your thinking about starting a digital marketing agency but your not too sure on where to start. There are so many niches, platforms, courses that for most people, it becomes too overwhelming to even think about starting a business. People want to know what are the barriers of entry towards starting an agency.

Barriers of Entry

There are always challenges and barriers that make it hard for someone to start up right from the get-go. For digital marketing agencies some of these barriers include,

  1. Number of social media platforms
  2. Cost
  3. Time

Let us dive in deeper detail when looking at each of these barriers.

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So you’re a business owner, and you realize that marketing is a fundamental part of your sales funnel. Great! After sitting down to think you end up deciding to hire a salesperson for $30,000 a year plus commission. The thing is, he only works 40 hours a week. Taking that scenario, how does hiring a 24/7 sales and marketing team do for the same price? The answer, a lot better. Fundamentally, modern day business owners neglect the unprecedented importance of having a great website that is fully optimized to convert views into sales. When you are working around the clock, your website is your 24/7 salesman that is helping you make money when your sleeping or out enjoying your life. Unfortunately, however, many business owners underestimate the value of web design and discard its potential entirely. Rightfully so, the possibility of web design is unbounded. As long as if you know what your doing, your website can be one of your greatest assets to your business.

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How effective is your social lead targeting? Nowadays, buyers are sharing more openly their interest and activities on social media. Thus, it’s vital to take advantage of this medium to capture and refine available information to target the right buyer persona based on their social media activities.

Social media isn’t just about branding anymore in fact; you can get social leads from your social media accounts. You might ask, how can I turn my social media campaigns into a lead generating machine? Easy breezy my friend, let’s start with the basics. Lead generation is not about selling; it’s about bringing people into your sales pipeline, a process of stimulating and capturing interest in a product or service for the purpose of developing sales funnel. Now, think of lead generation as intelligence that gathers your customers:

  • Interest
  • Dilemma
  • Potential products to sell
  • Insights on how to make them into paying customers

Americans astonishingly open their social media account 17 times a day, meaning at least once every waking hour, if not more. Thus social media is the perfect spot to fish your target audience and turn them into a sales lead.

Right Social Media Platform = Right Social Leads

In looking for leads, choosing the right social media platform is important. It’s not safe to assume that Facebook is always the best social media to opt for. B2B marketers have generated 44% of leads on Linkedin, 39% on Facebook and 30% on Twitter. The techniques you use to generate social leads depends on the social media you’re using on. Here are some ideas to kick start.

Generating Leads on Facebook

Facebook has 1.13 billion of active users, a great place to reach new audiences. You can generate leads here for free, or you can have Facebook advertising to run. However, for free leads, you can turn your fans into leads through:

  • Contests
  • Create contact form on custom tab
  • Posting your landing pages or blogs on your wall
  • Add call-to-action on your facebook page

 

Generating Leads on Twitter

On 2013, Twitter released its Lead Generation Twitter Card that will help advertisers find and connect with Twitter users. Twitter Card let people securely share their email address to your business without the need of leaving the Twitter website or having to fill out some forms.

 

Generating Leads on Linkedin

Linkedin is the top social site to cultivate B2B leads and here are some ways to generate Linkedin leads:

  • Optimize your profile for connecting
  • Search users who match your buyer’s profile, create a list and make initial contact with them.
  • Join groups

 

Generating Leads on Instagram

This photo-sharing social network not only give us practical ways to share photos but to do so in chic. So here are some of the techniques to use Instagram as a lead generation tool.

  • Personalize your #hashtags
  • Don’t ignore comments
  • Use video

 

In summary, your best prospects are sharing details about themselves, their comforts and problems on social media every day. So start changing the way your business uses social media today, contact us for a quote today.