Have you ever made an investment that yields a return of at least 50%? Few such investments exist, with one notable exception: SEO.  The ROI of SEO for small businesses is incalculable. Many businesses, especially small businesses, make the critical mistake of neglecting to their own detriment. The fact of the matter is that if your business is not utilizing it, your competitors certainly are. It’s tempting to ignore it because you have so many responsibilities as a business owner, ranging from accounting to sales and HR, just to name a few. Calculating the ROI of SEO in increased revenues is not easy nor transparent, but is certainly doable. SEO is indisputably the most powerful organic tool that small enterprises have at their disposal in leveling the playing field with your larger competitors.

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Why is SEO important to your website? It is ubiquitous, yet poorly understood by many businesses. Organic search plays a massive role in determining whether your website is a success or not. While designing a beautiful website is important, it will be for naught if it is not built with SEO in mind. Many businesses make mistakes when it comes to keyword research, poor onsite optimization, or the loading time takes too long. It can be tedious and time-consuming to implement an SEO regime, yet the awards far outweigh the benefits. A successful website can’t ignore it for the simple fact that it will increase sales for your online business through brand awareness and legitimacy with your customers.

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In an increasingly saturated online marketplace, it is getting harder and harder for companies to stand out from the competition. The question is: How do you get your brand to stand out in a world where the average consumer is bombarded with 5,000 advertisements per day? The answer is through content curation and creation. Many companies fail at this because they do not have a consistent content strategy that attracts consumers to your brand. Any sustainable content strategy relies on keyword research, original content and making your readers feel something are all key to content tips for any businesses’ website. These website content tips will help any business.

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In this day and age, when competition is tough, businesses have to do everything to stand out and enjoy an edge over their competitors. And, you will be surprised how something like SEO has so many facets to it. Local SEO for small business has taken a new meaning ever since Google updated its local algorithm in 2015. The Pigeon update actually brought about a shift – one from completely local to organic factors.

A survey conducted a few months after Google changed its algorithm shows the importance of local SEO for small business. In fact, the results of that survey are valid even today.

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Here’s a sad scenario.

A prospective client is referred to you by a friend, family member or client.

Before they contact you, this person does what everyone else does — they visit your website to learn more about who you are and what you do.

But then, silence. They don’t call for an appointment. They don’t email you. Nothing.

Apparently, your warm lead just turned cold. What happened?

Easy … your website scared them away.

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When it comes to marketing every firm has a budget. Essentially, for any business owner the bottom line is the same; spend less money but receive equally impactful results.

When it comes to developing a marketing budget that brings strong results, business owners should expect to spend a good percentage of their revenue as a primary source of investment for their campaigns. In fact, based on statistics, it is estimated that for a business seeking to grow at a steady and healthy rate of 20% that business would have to roughly spend 8%-14% of its total annual revenue. Knowing this can be a huge benefit in regards to estimating how much to plan for a yearly marketing budget for an established or start up firm.

The following article will focus on how to constitute and develop a marketing budget that pays dividends to a company’s marketing goals.

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If you have been a part of, or are an owner of a business that utilizes online marketing, chances are you have heard of tools such as Search Engine Optimization (SEO). Rightfully so, for many local business, online marketing may seem like a very daunting experience because of the scale in which digital marketing can attract. The reality is however, maybe you just want to cater to the people in your local community, or the people passing through. If you don’t sell something that can be shipped or mass-produced, there may not seem like much of a need to deal with SEO, right? Wrong.

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Ah, Restaurants and bars. The best places to go for a night out with your friends, a loved one, or to drown out a bad day with some delicious food. Either way, food has become so embedded within social media culture that the amount of #food #drink related hashtags has reached a resounding 200 million posts in 2018 alone. With that, considering that 88% of people are influenced by online reviews in regards to the food business, speaks volumes as to why any restaurant owner should have a well set up social media platform, especially in the digital age we live in today.

The purpose of this post is to inform you in regards to the following,

-Why any Restaurant owner needs to be on social media
-How to set up your online Presence
-How to create posts
-Overall effectiveness

Without further adieu, let us begin.

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Business ProfileCongrats! You just got some new followers to like your companies Business Profile on Instagram… Nice! The only problem is you don’t just want new followers; you want to make sales! Your customer sees your product and oh man… there’s no action button for him or her to buy it! For individuals who don’t set up their social media correctly, forgetting to put an action button on your post may be the difference between having a viewer or potential sale.

The purpose of this post is to inform you on how to add Instagram action buttons to your business profile. By doing this, you open many opportunities and make it easier for your customers to purchase your product, book consultation, or request a quotation from your business.

By adding a call to action, you provide your customers and viewers a potential opportunity to interact with you and allow them to take the first step to know more about you and your business.

Therefore, without further adieu, let us run through the steps to help you set up your Instagram action buttons.

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email marketing

The General Data Protection Regulation or GDPR is a regulation prescribed by the law in the EU. The bill primarily focuses on the protection of both, data and privacy for all individuals within the European Union (EU) and the European Economic Area (EEA). It also addresses and regulates the export of personal data outside the EU and EEA areas.

Quite recently, due to the implementation of the GDPR, there has been a direct and evident impact on marketing practices. Specifically, email marketing. The GDPR which has been active since May 25th, 2018, has been the causation for a vast majority of marketers forcefully changing the process in regards to how they seek, obtain and save consent.

Ultimately, the purpose of this post is to inform you of how despite the implementation of the GDPR in the EU, how email marketing can still flourish under the new laws and regulatory conditions.

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