These days a website without video content is a lot like a banjo picker without fingers. There’s strumming going on, but nobody calls it music. Here are 6 reasons you should consider adding video content to your organization’s site:

1. Video Makes a Website Sticky

Want to improve your website’s bounce rate? Add video. Video is a great way to provide a product demo, a tutorial or simply to increase involvement like this recent Ralph Lauren video. Increase stickiness, improve revenues.

2. Videos Drive Traffic

Search engine now includes video in search results. Do a search for the Samsung Galaxy Wrist Phone and this cool video is likely to come up in your results. Proper SEO can make your videos sing.

3. Videos Help with Upsell

Videos can convey data in less time. Rather than having to actively read stats, the viewer can passively absorb large swathes of data. Take this video on the safety features on the new Volvo S60.

4. Videos can Give Your Content a Voice

According to Susan Weinschenk, a noted Ph.D. and psychology consultant for brands like Disney and Walmart, the simple addition of a human voice converts information into meaningful content. Add to that, a human face and the message instantly becomes more credible. Take this basic video overview for Dallas-based Office Furniture Source.

5. Video Adds Movement

Also, according to Weinschenk, another thing that runs deep in our anthropological DNA is the almost Pavlovian response to movement. Our pulse quickens, we focus more clearly, we zone in, not out. Take a peak at this rockin’, quick-cut video for the Dallas-Fort Worth Fellowship of Christian Athletes. Jesus is the Rock and he rolled my blues away.

6. Video Makes Your Brand Seem Bigger

A well-produced video on your site makes your brand seem more prestigious. Take a moment to watch this video for Tyler Technologies. Does this company feel big and broad-shouldered, or what?

Interested in adding video to your current website? Give us a ring toll free at 918.609.3248.

We are a Tulsa Advertising Agency specializing in video scripting and development.

I’ve been busy. I’ve slogged through 50 some blogs, watched 20 videos, and visited a myriad of websites. Add to that, 3 thick boring books. One about on-page Search Engine Optimization (SEO), one about the latest algorithmic updates from Google, and lastly a torturous tome on link building and off-page SEO.

I was looking for the answer to this fundamental question: why should anyone care if their website has been optimized for search engines?

Apparently, I had read all the wrong blogs, watched all the wrong videos, and visited all the wrong websites. Oh yes, and 3 very wrong books.

No satisfactory answer. So let me take a stab.

Based on my years of business experience, my vast knowledge of the digital world and a bit of old-fashioned common sense, allow me to explain.

Search Engine Optimization (SEO) is important precisely because every business needs to stay competitive at each and every touch point. And no matter what business you are in, these days, competing on the web is absolutely essential.

So what is SEO anyway? In short, it is the art of achieving ranking on page one of Google search. If you’re not on page one, you will generate little or no visitors, which means no inquiries. And that, good people, means no sales.

To illustrate, just think about how you behave when you use a search engine. Do you ever go beyond page one? Ever? Not likely. Now answer that question using your smartphone. I bet you don’t make it past the halfway point on page one. I didn’t think so.

An effective website must be more than an online brochure. So forget about developing website pages that only talk about how great your business is. Think first about how a prospect would search your services. By the way, if you don’t, Google will punish your naughty page by assigning it a bad quality score. This in turn––you guessed it––relegates you to lower and lower rankings. It’s oh so lonely on Google page two. It’s like having a store located in an alley. Not exactly a place where shoppers tend to shop.

Have I scared you enough? Sorry, but there is more. You must also keep your website “fresh.” Frequently update your site with new, relevant content. If you don’t, the deep darkness of page two awaits you.

Remember: a well-executed SEO strategy consists of on-page SEO, off-page SEO, and social media. Over time, this will get you on page one of a Google search. Regardless, of whether or not you are B2C or B2B, page one of Google search is the place to be.

As more businesses arrive online, the online market place becomes exponentially more competitive. The search engine that basically drives the market place is Google. And they are continually making improvements so the searcher is presented with the most relevant result. This is great for the searcher but it is challenging for your business’s website. Staying on page one requires an ongoing investment. The business that consistently makes the investment in SEO and uses a legitimate agency to execute their SEO strategy, will be rewarded with page one rankings. Those that don’t, well, you guessed it. So choose your SEO partner wisely. As with the gold rush of 1849, there’s gold in those hills but there are plenty of scammers that will take your money and disappear. Achieving a page one ranking in Google search should only be attempted by those qualified to do so. Make sure you check references and review examples of past work. Ask to see the results they have achieved for their clients.

We are a Tulsa Advertising Agency with expertise in Inbound Marketing and SEO.

Why is SEO important to your website? It is ubiquitous, yet poorly understood by many businesses. Organic search plays a massive role in determining whether your website is a success or not. While designing a beautiful website is important, it will be for naught if it is not built with SEO in mind. Many businesses make mistakes when it comes to keyword research, poor onsite optimization, or the loading time takes too long. It can be tedious and time-consuming to implement an SEO regime, yet the awards far outweigh the benefits. A successful website can’t ignore it for the simple fact that it will increase sales for your online business through brand awareness and legitimacy with your customers.

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Here’s a sad scenario.

A prospective client is referred to you by a friend, family member or client.

Before they contact you, this person does what everyone else does — they visit your website to learn more about who you are and what you do.

But then, silence. They don’t call for an appointment. They don’t email you. Nothing.

Apparently, your warm lead just turned cold. What happened?

Easy … your website scared them away.

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Web Developer

Some people think it’s easy to build a website. There are many website developer tools available that allow you to drag and drop pictures, and insert wording.  Keep in mind that these tools use templates that are generic, and not specifically designed to meet your business needs. Web development requires behind the scenes coding that’s done by skilled web developers.  There are plenty of DIY projects that you can tackle yourself; Here are 10 reasons why building your business’s website should not be one of them.

 
Reason #1: Customization
Free website templates and DIY web builders cannot be customized, are very basic, and are not interactive. If you wanted to add an extra feature or additional content, a basic website template or web builder wouldn’t give you this option.  If you think you’re the first person to benefit from a free website builder, think again–there are thousands of other companies that have made the mistake of using the same, boring, generic template.  Now you’re stuck with a site that looks like everyone else’s.  How unique is that?
Reason #2: Efficiency
Web development hard work, and it takes a long time to build a great website.  If you’re not a professional web developer, the hours upon hours you spend trying to create a website could be more efficiently spent generating business and growing your client base.  Why not let someone with experience and knowledge build it, it’ll save you time and money.

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So you’re a business owner, and you realize that marketing is a fundamental part of your sales funnel. Great! After sitting down to think you end up deciding to hire a salesperson for $30,000 a year plus commission. The thing is, he only works 40 hours a week. Taking that scenario, how does hiring a 24/7 sales and marketing team do for the same price? The answer, a lot better. Fundamentally, modern day business owners neglect the unprecedented importance of having a great website that is fully optimized to convert views into sales. When you are working around the clock, your website is your 24/7 salesman that is helping you make money when your sleeping or out enjoying your life. Unfortunately, however, many business owners underestimate the value of web design and discard its potential entirely. Rightfully so, the possibility of web design is unbounded. As long as if you know what your doing, your website can be one of your greatest assets to your business.

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Whісh оnе is best fоr уоu?

Wіx, Squarespace, and WоrdPrеѕѕ аrе three most рорulаr wеbѕіtе creating platforms аvаіlаblе. Thіѕ means thаt, іf уоu nееd a mоdеrn wеbѕіtе which уоu can buіld bу уоurѕеlf wіthоut hаvіng аll the соdіng ѕkіllѕ, thеn сhесk out either WIX or Squarespace. Hоwеvеr the quеѕtіоn is, whісh of these particular platforms is preferred based on your needs and expected outcome? In саѕе уоu’rе trуіng to сhооѕе bеtwееn Wix, Squаrеѕрасе, оr WоrdPrеѕѕ, this роѕt wіll bе оf great bеnеfіt to уоu.

 

The Main Difference

In one sentence, both Wix and Squarespace are online, fully featured and self-contained tools, where WordPress is a standalone software package that requires a web server installation before it’s accessible. If you want to use Wix or Squarespace, you need to visit their home platforms, sign-up for a new account, and start building the website right then and there. With WordPress, you need access to a web server and domain first, followed by installation of WordPress to that respective server. Only after that can you pick the website theme and begin the process.
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Hopefully, you recognize that under-par designs, lack of call-to-actions, and missing content for the right buying stage of your visitor can make a negative impact on your conversions. There are many web designers who do not pay attention to these aspects of the site which is leading to missed results. You don’t need a “web designer” you need a “website marketer” to analyze the site’s design & flow and optimize it for conversions.
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