Why is SEO important to your website? It is ubiquitous, yet poorly understood by many businesses. Organic search plays a massive role in determining whether your website is a success or not. While designing a beautiful website is important, it will be for naught if it is not built with SEO in mind. Many businesses make mistakes when it comes to keyword research, poor onsite optimization, or the loading time takes too long. It can be tedious and time-consuming to implement an SEO regime, yet the awards far outweigh the benefits. A successful website can’t ignore it for the simple fact that it will increase sales for your online business through brand awareness and legitimacy with your customers.
Here’s a sad scenario.
A prospective client is referred to you by a friend, family member or client.
Before they contact you, this person does what everyone else does — they visit your website to learn more about who you are and what you do.
But then, silence. They don’t call for an appointment. They don’t email you. Nothing.
Apparently, your warm lead just turned cold. What happened?
Easy … your website scared them away.