If you have been a part of, or are an owner of a business that utilizes online marketing, chances are you have heard of tools such as Search Engine Optimization (SEO). Rightfully so, for many local business, online marketing may seem like a very daunting experience because of the scale in which digital marketing can attract. The reality is however, maybe you just want to cater to the people in your local community, or the people passing through. If you don’t sell something that can be shipped or mass-produced, there may not seem like much of a need to deal with SEO, right? Wrong.
Reality about Local Marketing and SEO
The best part about local SEO and local marketing through digital means is that it allows you to promote your goods and services to the exact customers you are looking for. In this case, the people in your nearby community. Whether you’re the only business of your kind in town, or you’re one of many, local SEO can make you the most recognizable business candidate for current and potential customers.
How does this work? Simple. If your business is at the top of the search engines you create a strong brand portfolio and brand image that makes customers more likely to go to your local business as opposed to your competitors. By ranking the top option on search engines, your customers are far more likely to go with you to end up purchasing your services or goods. In fact, based on analytics, nearly 96% of individuals selected out of the options available to them on the first page of the search engine results. That means if you are on the second or third page, your pretty much shooting yourself in the foot.
So knowing this, let us delve deeper into the topic of local marketing and why it is so important to have, now more than ever, a strong online presence.
What is Local Marketing?
Local marketing is essentially, catering to the demand of customers in your domestic area. Typically this market is much smaller scale in comparison to marketing globally or nationally.
How Can I Locally Market With Online Tools?
Thankfully with the help of digital marketing, numerous options are available to help businesses target local customers based on demographics and geological areas. In addition to that, these marketing techniques have a far greater return on investment (ROI) as opposed to traditional marketing tactics. This raises the question, what tools are used in order to achieve a solid local marketing strategy. Well let us start with some of the main options,
Yes you had to see this coming, Local SEO has a much greater return on investment than traditional marketing techniques. With local SEO, you’re automatically targeting customers who are already looking for the type of work you do. People in your area searching for a medicinal clinic, for instance, will see your name, and choose your services directly. Essentially, your customers are not just visiting your website, they’re becoming loyal customers due to your SEO efforts. This is the primary difference between having viewers who remain to be viewers versus viewers who convert to sales.
Why Should I focus on my Local SEO?
Searches are on the rise
A recent study found that only 28% of people still get their information about businesses from more traditional resources like newspapers, yellow pages, etc. On the other hand, 64% of customers get their information about businesses online – namely, from search engines. Consequently, it is evident that the Internet will take over the way we get almost all of our information, due to its ease of use and helpful tools.
This is because from a practical standpoint it’s much easier for a customer to type ‘Therapist in my area’ into Google than to search yellow pages for hours to find businesses that may or may not be good. In other words, there is an easier way.
The added benefit of optimizing your business with Local SEO is that when your customers are searching for your business online, it likely means it’s at a point in time where they need your services, which is a perfect place to shine, and obtain a new loyal customer. Local SEO isn’t only timely, it is very specifically targeted.
One major reason for the rise in people using the Internet to find goods and services is because of smartphones. In this day and age, pretty much everyone has a smartphone. If your stranded on an island what is your first instinct? Check to see if you have reception to contact help.
Heck, even kids have smartphones in this day and age. What’s laughable is that it’s not just teenagers but rather, kids in elementary school. The fact of the matter is that, smartphones are a gateway of opportunity. How? Think about it, your business is literally in the palm of their hand at any given moment. Now imagine if your business is up to date with SEO, you’ll never miss out on a customer in need. Which means that you will always be there at the right place at the right time, what does this mean? More customers, more sales, more profit.
SEO is extremely cost-effective (and free, in some cases). It’s free to claim your business listing on Google Places, which can list it in hundreds of online business directories. Even optimizing your website with the right keywords is extremely cost effective when compared to traditional advertising campaigns. Working with a marketing team that specializes in SEO can get you the hottest keywords for your business, so whenever a customer needs something, they’ll find you first.
Local SEO marketing is truly the way of the future, and isn’t going anywhere anytime soon. If you truly want your business to shine in your local community, make sure it’s the first thing people see when they search for absolutely anything that could be related to what you do.
At Sooner Marketing Solutions we will make sure your business stands out, and you’ll love the return on investment that comes from local SEO. Contact us today to learn more about our services. If you have any questions please let us know!