Should I Hire a Freelancer or a Marketing Agency for My Digital Marketing?

Upwork, Fiverr, Guru, Loom, so many options for business owners looking for freelancers. The question is, however, should businesses trust a self-employed freelancer or a well-established marketing agency when deciding which entity to use for their marketing campaign? The reality is that freelancers are everywhere, thanks to individual websites, getting access to a freelancer takes nothing more than just a few quick clicks and a payment upfront. Rightfully so, there are always two sides to each coin, and with that in mind, it’s time to tackle the pros and cons of hiring a freelancer, v.s hiring an agency.

Pros of Hiring a Freelancer

When it comes down to it, there are two main pros of hiring a freelancer, 

  1. Cheap
  2. Specialized

Essentially, freelancers are meant to be less costly as opposed to a fully functioning agency, and this is mainly because hiring a freelancer means hiring a single person. Comparatively. If you were to hire an agency, you would be hiring a team of individuals working as a cohesive unit. This, of course, means that if you’re on a tight budget freelancer may be far cheaper.

Also, freelancers are typically outsourced workers who are specialized in a particular field. These fields can range from web design all the way to SEO and lead generation. Since these freelancers usually opt for one specialty, they are typically capable of performing that particular craft a lot better than most.

Cons of Hiring a Freelancer

The main disadvantages of a freelancer are as follows,

  1. Reliability
  2. Quality of work
  3. Hiring process

So firstly, reliability is a vast area of concern for freelancers that businesses should consider. Essentially, freelancers being self-employed, are very likely to be inconsistent with their deadline. If a freelancer becomes ill, goes on vacation or has an emergency, because they are the only one working on your project, your goals as a business may end up being delayed or even rendered, null and void.

Furthermore, freelancers also tend to vary quite a bit when it comes to the quality of work. Considering that freelancers are outsourced, the quality of work may differ on a case by case basis. This means that projects can be done either exceptionally well or extremely bad.

Thirdly, the hiring process of a freelancer may take a long time. Because unlike an agency who may have a substantial portfolio, hiring a freelancer may require you to go through a tedious interview process to differentiate between potential employees.

Pros of Hiring an Marketing Agency

The main advantages of hiring an agency include,

  1. Team vs. individual
  2. Security

Hiring an agency means you have a whole team rather than an individual. Marketing Agencies have talented teams to help deliver results for clients. The final project will be a better standard and more polished than if you were to hire a group of freelancers.

In addition to having the support of an entire team, another benefit of hiring a Marketing agency is that, if there is an issue, an agency which has a large group can work together to solve the problem as soon as possible. With that, Finding a good agency also means that your end results will be okay. In fact, you might end up building a long-term work relationship with them which inevitably, will help secure more future projects.

Cons of Hiring a Marketing Agency

The main drawbacks of hiring an agency include,

  1. Cost
  2. Location

Essentially, agencies will cost more than hiring a freelancer (unless of course, you have to employ multiple freelancers to do a project). Despite this, however, the quality of work will most likely be on par with what your paying. In essence, it is a trade-off that ends up working in your favor.

Secondly, location may also be an issue when hiring an agency. If an in-person meeting is required, you may have to go to the agencies headquarters. This may be far or close to you depending on where you live. Once again, however, one can argue that hiring a freelancer is no better since they could be on the other side of the world. Either way, location is still important to consider.

Ultimately, at Sooner Marketing Solutions we make sure to do everything in our power to help you become successful and convert viewers into sales. Our agency is well established and fully capable of providing whatever services you may need. If you’re interested in taking your business to the next level contact us today and let us tell your story.