Relationship Marketing, also known as experiential marketing, is about giving your customer the ultimate product/service experience. How do you do this? By giving your potential customer this experience IN PERSON! Samples, trials, coupons, swag, things they can touch, smell and interact with. By giving them this experience they are most likely to share on social media and spread their experience through word of mouth. Our Brand Ambassadors go through extensive training to be able to perform the highest standard while they are out promoting your brand. We can staff and promote your products for you whether that be at trade shows, conferences, job fairs, or putting together a street team.
Why Relationship Marketing?
Relationship Marketing is more than simply “event marketing”, which it can often be confused with. Rather, relationship marketing is a way to engage your consumers with your product or brand, allowing them to “experience” your product, utilizing as many senses as possible. That’s why we’ve developed a strategy for you — a strategy that some call “engagement marketing.”
“Engagement Marketing” is about connecting with people. GIve them something they can:
- Interact With
- Engage & Share (MOST IMPORTANT!)
We’ve worked with many brands to showcase their business, track the results every day, and prove the ROI.
When an event or street team is put together, this is called a “Brand Activation.” It is the art of driving consumer action through brand interaction and experiences. In simple terms, the key aim of these sorts of campaigns is to get consumers to act. It’s about bringing brands to life via experiences and forming long-term emotional connections.
What Will We Do For You?
We keep a full staff of Brand Ambassadors ready for events around the clock. If you don’t have your own team we’ve got you covered.
Not only will we work in select places that you choose we will also help with researching areas we believe we should be at and this will be outlined in one of our proposals.
If you need custom wraps, fabrications, trailers, swag, or any type of marketing materials to go along with your activation our team can help you design something that will WOW your potential customers.