Have you ever made an investment that yields a return of at least 50%? Few such investments exist, with one notable exception: SEO. The ROI of SEO for small businesses is incalculable. Many businesses, especially small businesses, make the critical mistake of neglecting to their own detriment. The fact of the matter is that if your business is not utilizing it, your competitors certainly are. It’s tempting to ignore it because you have so many responsibilities as a business owner, ranging from accounting to sales and HR, just to name a few. Calculating the ROI of SEO in increased revenues is not easy nor transparent, but is certainly doable. SEO is indisputably the most powerful organic tool that small enterprises have at their disposal in leveling the playing field with your larger competitors.
In an increasingly saturated online marketplace, it is getting harder and harder for companies to stand out from the competition. The question is: How do you get your brand to stand out in a world where the average consumer is bombarded with 5,000 advertisements per day? The answer is through content curation and creation. Many companies fail at this because they do not have a consistent content strategy that attracts consumers to your brand. Any sustainable content strategy relies on keyword research, original content and making your readers feel something are all key to content tips for any businesses’ website. These website content tips will help any business.
Choosing the right social media agency to manage your social media accounts is important. If you choose the wrong company, you can find yourself wasting a lot of money and opportunities to grow. To avoid making the mistake of hiring the wrong person or agency, you need to consider the following questions:
If you have been a part of, or are an owner of a business that utilizes online marketing, chances are you have heard of tools such as Search Engine Optimization (SEO). Rightfully so, for many local business, online marketing may seem like a very daunting experience because of the scale in which digital marketing can attract. The reality is however, maybe you just want to cater to the people in your local community, or the people passing through. If you don’t sell something that can be shipped or mass-produced, there may not seem like much of a need to deal with SEO, right? Wrong.
The General Data Protection Regulation or GDPR is a regulation prescribed by the law in the EU. The bill primarily focuses on the protection of both, data and privacy for all individuals within the European Union (EU) and the European Economic Area (EEA). It also addresses and regulates the export of personal data outside the EU and EEA areas.
Quite recently, due to the implementation of the GDPR, there has been a direct and evident impact on marketing practices. Specifically, email marketing. The GDPR which has been active since May 25th, 2018, has been the causation for a vast majority of marketers forcefully changing the process in regards to how they seek, obtain and save consent.
Ultimately, the purpose of this post is to inform you of how despite the implementation of the GDPR in the EU, how email marketing can still flourish under the new laws and regulatory conditions.
The number one reason to hire a marketing consultant is for the outside perspective. You may have assembled the most talented team of marketers on the planet, but you’ll always be blinded by some level of bias. A consultant, on the other hand, can come in and see things clearly without being affected by the issues that weigh you down.
2. Specialized skill set
Marketing consultants always have a general background and knowledge of how to handle a variety of different needs, but most have a specialized skill set to offer. For example, you’ll find consultants who specialize in PPC campaign optimization or content marketing. When you work with these folks, you can quickly target a specific area without wasting time, money, or resources.
Hopefully, you recognize that under-par designs, lack of call-to-actions, and missing content for the right buying stage of your visitor can make a negative impact on your conversions. There are many web designers who do not pay attention to these aspects of the site which is leading to missed results. You don’t need a “web designer” you need a “website marketer” to analyze the site’s design & flow and optimize it for conversions.
Most people don’t buy products because they didn’t have enough information to get into buying decision. They don’t see how the product or service will be much of help for them due to lack of information that’s where clarity comes in. Clarity and not persuasive skills or marketing verbiage is the key to making sales.
How effective is your social lead targeting? Nowadays, buyers are sharing more openly their interest and activities on social media. Thus, it’s vital to take advantage of this medium to capture and refine available information to target the right buyer persona based on their social media activities.
Social media isn’t just about branding anymore in fact; you can get social leads from your social media accounts. You might ask, how can I turn my social media campaigns into a lead generating machine? Easy breezy my friend, let’s start with the basics. Lead generation is not about selling; it’s about bringing people into your sales pipeline, a process of stimulating and capturing interest in a product or service for the purpose of developing sales funnel. Now, think of lead generation as intelligence that gathers your customers:
Potential products to sell
Insights on how to make them into paying customers
Americans astonishingly open their social media account 17 times a day, meaning at least once every waking hour, if not more. Thus social media is the perfect spot to fish your target audience and turn them into a sales lead.
Right Social Media Platform = Right Social Leads
In looking for leads, choosing the right social media platform is important. It’s not safe to assume that Facebook is always the best social media to opt for. B2B marketers have generated 44% of leads on Linkedin, 39% on Facebook and 30% on Twitter. The techniques you use to generate social leads depends on the social media you’re using on. Here are some ideas to kick start.
Generating Leads on Facebook
Facebook has 1.13 billion of active users, a great place to reach new audiences. You can generate leads here for free, or you can have Facebook advertising to run. However, for free leads, you can turn your fans into leads through:
Create contact form on custom tab
Posting your landing pages or blogs on your wall
Add call-to-action on your facebook page
Generating Leads on Twitter
On 2013, Twitter released its Lead Generation Twitter Card that will help advertisers find and connect with Twitter users. Twitter Card let people securely share their email address to your business without the need of leaving the Twitter website or having to fill out some forms.
Generating Leads on Linkedin
Linkedin is the top social site to cultivate B2B leads and here are some ways to generate Linkedin leads:
Optimize your profile for connecting
Search users who match your buyer’s profile, create a list and make initial contact with them.
Generating Leads on Instagram
This photo-sharing social network not only give us practical ways to share photos but to do so in chic. So here are some of the techniques to use Instagram as a lead generation tool.