Ah, good ol’ Instagram… Over the years this social media platform has increased its reach to nearly 800 million active users today. In fact, with Facebook’s acquisition of the social media app, growth and global outreach has continuously been on the rise. With new users registering nearly every day. Based on this information alone, numerous social media marketers believe that Instagram presents itself as a massive opportunity. For small businesses looking to create brand identity and raise awareness this may be for you. Instagram services such as “Instagram stories” have already proven to be a major hit. In fact, this service attracts nearly 250 million active users on a day to day basis. That is a surplus of 90 million additional users in comparison to Snapchat who at one point in time specialized in providing “Snapchat stories.”

Considering the time frame in which Instagram stories was able to make such an impact in the social media world proves to individuals interested in providing content marketing that, the possibilities for Instagram stories is unprecedented. Despite the potential Instagram stories has, many content marketers fail to use Instagram as a means to create shared value with consumers.

At Sooner Marketing Solutions we are here to disprove that notion once and for all. Therefore without further adieu, it’s time to analyze why you, yes you, need to incorporate Instagram stories in your business and truly understand, how do Instagram stories work?!

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