If you have been a part of, or are an owner of a business that utilizes online marketing, chances are you have heard of tools such as Search Engine Optimization (SEO). Rightfully so, for many local business, online marketing may seem like a very daunting experience because of the scale in which digital marketing can attract. The reality is however, maybe you just want to cater to the people in your local community, or the people passing through. If you don’t sell something that can be shipped or mass-produced, there may not seem like much of a need to deal with SEO, right? Wrong.