In this day and age, when competition is tough, businesses have to do everything to stand out and enjoy an edge over their competitors. And, you will be surprised how something like SEO has so many facets to it. Local SEO for small business has taken a new meaning ever since Google updated its local algorithm in 2015. The Pigeon update actually brought about a shift – one from completely local to organic factors.
A survey conducted a few months after Google changed its algorithm shows the importance of local SEO for small business. In fact, the results of that survey are valid even today.
We’re excited to announce that Sooner Marketing Solutions is a Yelp Ads Certified Partner! We are now able to support and manage Ad campaigns for all of our clients – both large and small! We are so happy to have been given this opportunity as it allows us to better serve our clients. The purpose of this post is to inform you of our recent partnership with Yelp as well as the benefits associated with the coalition.
What is Yelp and Why is it Important?
Yelp is a transactional platform consumers visit when they are looking to purchase from a local business. It is extremely important because it is emerging as the leading consumer review site for many types of businesses. Fast food, marketing, auto dealer type businesses, or anything else corporate related, Yelp has a strong influence and is highly regarded by a wide demographic of consumers. In fact, it currently receives high priority from the Google Search Engine results, generally, in the top 5 search results according to numerous tests. This means that with a good review, let alone a partnership, any businesses credibility and digital portfolio is instantly improved for the better.
When looking at the United States, the social platform has an estimated 94.3 million unique visitors on both, desktop and mobile and on top of that, is the 20th most-visited internet property for desktop and mobile combined. In addition to that, according to Nielsen, consumers rank Yelp as the #1 review site for finding local businesses and nearly, 79% of consumers purchase within a week after visiting Yelp.
Clearly, for any business, the platform has a huge influence on their potential customer base. Based on that, this makes Yelp a hugely important aspect of digital marketing for any corporation.