The General Data Protection Regulation or GDPR is a regulation prescribed by the law in the EU. The bill primarily focuses on the protection of both, data and privacy for all individuals within the European Union (EU) and the European Economic Area (EEA). It also addresses and regulates the export of personal data outside the EU and EEA areas.
Quite recently, due to the implementation of the GDPR, there has been a direct and evident impact on marketing practices. Specifically, email marketing. The GDPR which has been active since May 25th, 2018, has been the causation for a vast majority of marketers forcefully changing the process in regards to how they seek, obtain and save consent.
Ultimately, the purpose of this post is to inform you of how despite the implementation of the GDPR in the EU, how email marketing can still flourish under the new laws and regulatory conditions.