If you have been a part of, or are an owner of a business that utilizes online marketing, chances are you have heard of tools such as Search Engine Optimization (SEO). Rightfully so, for many local business, online marketing may seem like a very daunting experience because of the scale in which digital marketing can attract. The reality is however, maybe you just want to cater to the people in your local community, or the people passing through. If you don’t sell something that can be shipped or mass-produced, there may not seem like much of a need to deal with SEO, right? Wrong.
Some people think it’s easy to build a website. There are many website developer tools available that allow you to drag and drop pictures, and insert wording. Keep in mind that these tools use templates that are generic, and not specifically designed to meet your business needs. Web development requires behind the scenes coding that’s done by skilled web developers. There are plenty of DIY projects that you can tackle yourself; Here are 10 reasons why building your business’s website should not be one of them.