Videos are the ideal format for content consumption. That’s why 87% of businesses incorporate video into their content strategies.
At Sooner Marketing Solutions, we use video at every stage of the sales funnel because it’s the most efficient, effective way to convey messages, illustrate complex ideas and persuade new customers/clients/patients.
Justifying a video investment is easy:
Marketers who use videos grow revenue 49% faster than those who don’t.
Video boosts traffic from search engines 157%.
Landing pages with videos increase conversions 80%.
Videos in emails increase click-through rates 200-300%.
Users spend 88% more time on websites with video.
73% of B2B marketers report positive video ROI.
Focus on quality from the first frame – Since videos auto-play silently in Feed, you should lead with imagery that will catch a person’s eye from the very beginning.
Premiere exclusive video content – Post exclusive video content to your Page to reward them with something that they can’t get anywhere else.
Provide context – Set context by pulling out a key quote or moment from the video as the text component of your post. This will help set expectations for the experience ahead.
Smart companies create customer testimonials. Why? So their potential customers can hear from (and relate to) people just like them. They learn why they should buy a product and how it could be beneficial to solving their problems. Customer testimonials can do a fair bit of the legwork of a marketing and a sales team, helping to convince leads and move them further through the funnel and closer to a closed deal.
Videos shot on location personalize your message and add a human touch to your brand and its offerings. We partner your brand with expert videographers, producers and creative directors to bring high-quality video production straight to you.
By sourcing on-screen talent, scouting optimal filming sites and shooting live-action interviews, testimonials, demos, promos and more, we “have video, will travel.”
Video Blogs are just that: blogs in a more consumable, direct video format.
Complement your Editorial strategy with 60-second v-blogs narrated and presented by on-screen actors. Each v-blog also features image backdrops, visual cues and branding elements which support engagement, lead generation and conversions.
Video marketing is an imperative in a search engine-driven world. Videos that engage viewers, keep them on the page and solicit social sharing rank higher.
And each video you produce increases the number of indexable web pages in search engines, enabling stronger search presence and putting a visual, compelling face to your content.
Have an idea?
We’ll bring it to life.
Not sure where to start?
Your dedicated video team works directly with your company to understand its brand, its vision, and its future.
We develop custom video solutions that serve your needs and marketing goals. It’s lights, camera, convert.
– Videographer & Editor
“You Miss 100% of The Shots You Don’t Take”
Meet Gabe Wilson! Creative Director, Producer, Editor and videographer for Sooner Marketing Solutions and Riel Creative. Gabe has graduated Oral Roberts University in 2016 with a degree in Multimedia Video Production. He has a passion for capturing stories through the eyes of a camera whether it be of cars, cameras, or drones.
