We’re excited to announce that Sooner Marketing Solutions is a Yelp Ads Certified Partner! We are now able to support and manage Ad campaigns for all of our clients – both large and small! We are so happy to have been given this opportunity as it allows us to better serve our clients. The purpose of this post is to inform you of our recent partnership with Yelp as well as the benefits associated with the coalition.
What is Yelp and Why is it Important?
Yelp is a transactional platform consumers visit when they are looking to purchase from a local business. It is extremely important because it is emerging as the leading consumer review site for many types of businesses. Fast food, marketing, auto dealer type businesses, or anything else corporate related, Yelp has a strong influence and is highly regarded by a wide demographic of consumers. In fact, it currently receives high priority from the Google Search Engine results, generally, in the top 5 search results according to numerous tests. This means that with a good review, let alone a partnership, any businesses credibility and digital portfolio is instantly improved for the better.
When looking at the United States, the social platform has an estimated 94.3 million unique visitors on both, desktop and mobile and on top of that, is the 20th most-visited internet property for desktop and mobile combined. In addition to that, according to Nielsen, consumers rank Yelp as the #1 review site for finding local businesses and nearly, 79% of consumers purchase within a week after visiting Yelp.
Clearly, for any business, the platform has a huge influence on their potential customer base. Based on that, this makes Yelp a hugely important aspect of digital marketing for any corporation.
What is Yelp Advertising?
Advertising in this context can be broken down into two primary programs. These programs are Yelp Ads and Enhanced Profile Program.
The difference between the two programs is that Yelp Ads act as a performance-based advertising program. Ads are billed on a Cost-Per-Click basis. This means that you pay for the ad once and when users click on your ad. Comparatively, The Enhanced Profile upgrades your Yelp Business Page. Post upgrade, you are able to add a call-to-action button, a photo slideshow, and more engaging content to your page.
Do The Ad Programs Work?
Yes! Yelp Ads work for businesses across categories and a variety of niches! Essentially, everything from realtors to auto dealers to plumbers, and more! The unique aspect is that if you advertise with it, the platform tends to drive people to your business listing. Also, the ads seem to generate a more interactive base. in fact, based on research it seems that most people who use Yelp tend to call the business rather than simply, visit the website. This is great because at the end of the day you don’t want to just traffic people to your website. Instead, you want your customers to take the first step in contacting you and your business. This way you can address their concerns and have the customer sold before the initial interaction.
At Sooner Marketing Solutions we are once again super proud to be a verified and trusted partner with Yelp. We firmly believe that this partnership will work in the greater interests of our business and allow us to continue growing and expanding our reach to our loyal and potential clients. If you have any questions or would like to contact us please do not hesitate! We will be happy to help!